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Nickelodeon

Nickelodeon, occasionally shortened to Nick, is an American pay television channel owned by Paramount Global through Paramount Media Networks’ subdivision, Nickelodeon Group. Launched on April 1, 1979, as the first cable channel for children, the channel is primarily aimed at children and adolescents aged 2 to 17,[1] along with a broader family audience through its program blocks.

For other uses, see Nickelodeon (disambiguation).

Country

United States

Nationwide

  • English
  • Spanish (via SAP audio track)

1080i HDTV (downscaled to letterboxed 480i for the SDTV feed)

December 1, 1977 (1977-12-01)

April 1, 1979 (1979-04-01)

Vivian Horner

C-3 (1977–1979)

Pinwheel broadcasts on QUBE

Nickelodeon introduces its Balloon font logo

Nick at Nite is launched

Double Dare premieres

The Big Ballot (later known as the Nickelodeon Kids' Choice Awards) premieres

The programming block Nick Jr. was launched

Nickelodeon debuted their "Nicktoons" brand

The programming block SNICK was launched

Nickelodeon launches The Big Help

Nickelodeon released its first feature-length film in theaters in 1996, an adaptation of Louise Fitzhugh's novel, Harriet the Spy

Noggin, a joint venture with Sesame Workshop, is launched

TEENick is launched

The N is launched on Noggin and the Nicktoons channel is launched

Nickelodeon premiered Avatar: The Last Airbender

Nickelodeon went through a major rebrand: TEENick and The N merged to form TeenNick, Noggin was replaced by the Nick Jr. Channel, and Nicktoons Network became Nicktoons

Nickelodeon acquired the Teenage Mutant Ninja Turtles franchise

Nickelodeon began co-producing the Winx Club franchise

Nickelodeon revived Noggin as a streaming service

Nickelodeon introduces a new take on their classic splat branding

Noggin shuts down

The channel began life as a test broadcast on December 1, 1977,[2] as part of QUBE,[3] an early cable television system broadcast locally in Columbus, Ohio.[4] The channel, now named Nickelodeon, launched to a new nationwide audience on April 1, 1979,[5] with Pinwheel as its inaugural program.[4] The network was initially commercial-free and remained without advertising until 1984. Nickelodeon gained a new facelift regarding programming and image that fall, and its ensuing success led to it and its sister networks MTV and VH1 being sold to Viacom in 1985.[6][7]


Throughout history, Nickelodeon has introduced several sister channels and programming blocks. Nick Jr. is a preschool morning block launched on January 4, 1988. Nicktoons, based on the flagship brand, launched as a separate sister channel in 2002. In 1999, Nickelodeon partnered with Sesame Workshop to create Noggin, an educational brand consisting of a cable channel and an interactive website. Two blocks aimed at a teenage audience, TEENick (previously on Nickelodeon) and The N (previously on Noggin), were merged into a standalone channel, TeenNick, in 2009.


As of September 2018, the channel is available to about 87.167 million households in the United States.[8]

– Nickelodeon currently broadcasts shows targeted at preschool-aged children on Monday through Fridays from 7 a.m. to 2 p.m. Eastern and Pacific Time (7:00 to 10:00 a.m. during the summer months, other designated school break periods, and on national holidays). The block primarily targets audiences of preschool age as Nickelodeon's usual audience of school-aged children are in school during the block's designated time period. Programs currently seen in this block include PAW Patrol, Peppa Pig (from the UK), Blaze and the Monster Machines, Ryan's Mystery Playdate, Blue's Clues & You!, Santiago of the Seas, and Baby Shark's Big Show!.

Nick Jr.

– Nickelodeon's nighttime programming service,[23] which premiered on July 1, 1985, and broadcasts from prime time to early morning (the block's air time varies each night). Originally featured classic sitcoms from the 1950s and 1960s such as The Donna Reed Show,[23] Mr. Ed and Lassie, programming eventually shifted towards repeats of popular sitcoms from the 1980s to the 2000s such as Home Improvement, The Cosby Show and Roseanne.[24] In 1996, a pay television channel, TV Land (formerly Nick at Nite's TV Land, until 1997) based on the block, launched with a similar format of programs.[25] Nick at Nite has also occasionally incorporated original scripted and competition series, with some in recent years produced through its parent network's Nickelodeon Productions unit. As of 2021, programming on Nick at Nite consists entirely of acquired shows such as Full House, Friends, Mom and Young Sheldon. Since 2004, Nielsen has broken out the television ratings of Nick at Nite and Nickelodeon as two separate networks.[24]

Nick at Nite

That New Thursday Night – a live-action comedy block airing from 7:00 to 8:00 p.m. Eastern and Pacific Time. The schedule features , Tyler Perry's Young Dylan, That Girl Lay Lay, The Really Loud House, and Erin & Aaron (all first-run episodes are cycled on the schedule, giving it a variable schedule).

Danger Force

AfterToons – an animation block airing weekday afternoons and featuring new episodes of a rotating selection of Nickelodeon animated series. The series currently featured are , The Loud House, The Patrick Star Show, Big Nate, Rugrats, and The Smurfs.

SpongeBob SquarePants

(commonly branded as Nickelodeon GAS or Nick GAS), was a pay television network that launched on March 1, 1999, as part of the suite of high-tier channels launched by MTV Networks. It ran a mix of game shows and other competition programs from Nickelodeon (essentially formatted as a children's version of—and Viacom's answer to—the Game Show Network). The channel formally ceased operations on December 31, 2007, and it was replaced by a short-lived 24-hour version of Noggin's teen-oriented block The N. However, an automated loop of Nick GAS continued to be carried on Dish Network due to unknown factors until April 23, 2009.

Nickelodeon Games and Sports for Kids

(stylized as nickmom) was a programming block launched on October 1, 2012, airing in the late night hours on the Nick Jr. Channel. The block aired its own original programming aimed at parents until 2014, then began to carry acquired films and sitcoms. Due to Viacom's 2015 cutbacks involving acquired programming and low ratings, the NickMom block and associated website were discontinued in the early morning hours of September 28, 2015.[34]

NickMom

Nickland is an area inside of featuring Nickelodeon-themed rides, including a SpongeBob SquarePants-themed "Splash Battle" ride, and a Jimmy Neutron-themed roller coaster.

Movie Park Germany

opened on May 4, 2011, at Blackpool Pleasure Beach, featuring several rides based on Nickelodeon series including SpongeBob SquarePants, Avatar: The Last Airbender, Dora the Explorer, and The Fairly OddParents.

Nickelodeon Land

opened in September 2015 at Sea World, featuring multiple rides based on Nickelodeon programs including a SpongeBob junior roller coaster, and a Teenage Mutant Ninja Turtles-themed flyer.[66]

Nickelodeon Land

Nickelodeon Land is also an area within . Opened in 2014, this area contains rides and attractions based on Jimmy Neutron, SpongeBob SquarePants, PAW Patrol, and other Nickelodeon franchises.[66]

Parque de Atracciones de Madrid

Nickelodeon Playtime/Nickelodeon Adventure are two themed children's entertainment centers in and Shenzhen, China. Play areas and attractions in these centers are immersively themed to SpongeBob SquarePants, PAW Patrol, and additional Nickelodeon shows.[66]

Essex, England

List of Nickelodeon novelizations

Nicktoons

Hendershot, Heather, ed. (2004). Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids. New York: . ISBN 0-8147-3652-1.

New York University Press

Klickstein, Mathew (2013). SLIMED! An Oral History of Nickelodeon's Golden Age. New York: . ISBN 978-0-1421-9685-4.

Plume

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Official website