Showtime (TV network)
Paramount+ with Showtime, also known as Showtime (the former name of its main channel from 1976 to 2024, but still used for certain marketing and channel branding contexts), is an American premium television network and the flagship property of Showtime Networks, a sub-division of the Paramount Media Networks division of Paramount Global. Paramount+ with Showtime's programming includes original television series produced exclusively for the linear network and developed for the co-owned Paramount+ streaming service, theatrically released and independent motion pictures, documentaries, and occasional stand-up comedy specials, made-for-TV movies and softcore adult programming.
Type
United States
Nationwide
-
- Paramount+ with Showtime (East / West)
- Showtime 2 (East / West)
- Showcase (East / West)
- SHO×BET (East / West)
- Showtime Extreme (East / West)
- Showtime Family Zone (East / West)
- Showtime Next (East / West)
- Showtime Women (East / West)
- Paramount Media Networks (ownership)
- Paramount Streaming (operations)
- July 1, 1976 (as Showtime)
- January 8, 2024 (as Paramount+ with Showtime)
Showtime (main channel only, 1976–2024; still used as a program marketing and production imprint, and for multiplex channel branding)
Headquartered at Paramount Plaza in the northern part of New York City's Broadway district, Paramount+ with Showtime operates eight 24-hour, linear multiplex channels and a traditional subscription video on demand service; the channel's programming catalog and livestreams of its primary linear East and West Coast feeds are also available via an ad-free subscription tier of Paramount+ of the same name, which is also sold a la carte through Apple TV Channels, Prime Video Channels, The Roku Channel and YouTube Primetime Channels. (Subscribers of Paramount+'s Prime Video add-on also receive access to the East Coast feeds of Paramount+ with Showtime's seven multiplex channels.)[1][2]
In addition, the Showtime brand has been licensed for use by a number of channels and platforms worldwide including Showtime Arabia (it has been merged into OSN) in the Middle East and North Africa, and the now-defunct Showtime Movie Channels in Australia. As of September 2018, Showtime's programming was available to approximately 28.567 million U.S. households which subscribed to a multichannel television provider (28.318 million of which receive Showtime's primary channel at a minimum).[3]
History[edit]
Early years (1976–1982)[edit]
Showtime was launched on July 1, 1976, on Times-Mirror Cable systems in Escondido, Long Beach, and Palos Verdes, California through the conversion of 10,000 subscribers of the previous Channel One franchise. Exactly a week later Showtime launched on Viacom Cablevision's system in Dublin, California;[4] the channel was originally owned by Viacom.[5] The first program to be broadcast on Showtime was Celebration, a concert special featuring performances by Rod Stewart, Pink Floyd, and ABBA. By the end of its first year on the air, Showtime had 55,000 subscribers nationwide.[4] On March 7, 1978, Showtime became a nationally distributed service when it was uplinked to satellite, becoming a competitor with Time Inc.'s HBO and other pay cable networks.[6]
In 1979, Viacom sold a 50% of Showtime to the TelePrompTer Corporation.[4] On July 4, 1981, Showtime began a 24-hour programming schedule (rival HBO followed suit in December of the same year).[7] In 1982, Group W Cable, a subsidiary of Westinghouse Electric Corporation (which acquired TelePrompTer the previous year), sold its 50% stake in Showtime back to Viacom for $75 million.[4] The sale of Group W's stake in the channel happened shortly after the company began a partnership with Walt Disney Productions (now The Walt Disney Company) to develop a competing premium service, The Disney Channel. Group W left the joint venture in September, due to disagreements over creative control and financial obligations.[8] In 1982 Showtime broadcast its first made-for-cable movie Falcon's Gold and its first original series and children's program Faerie Tale Theatre.
Formation of Showtime Networks and ownership by Viacom (1982–2005)[edit]
In August 1982, MCA Inc. (then the owner of Universal Pictures), Gulf+Western (then the owner of Paramount Pictures) and Warner Communications agreed to acquire The Movie Channel (TMC). The three companies combined acquired a controlling 75% interest in the service (with each holding a 25% ownership stake) from Warner-Amex Satellite Entertainment.[9] The deal was spurred by the studios wanting to increase their share of revenue for licensing rights to their films to premium television services, as well as concerns that HBO's dominance of that market and its pre-buying of pay cable rights to films prior to their theatrical release would result in that service holding undue negotiating power for the television rights, resulting in a lower than suitable licensing fee rate the studios would be paid for individual films. The three companies announced an agreement in to acquire interests in TMC on November 11, 1982.[10][11][12] In late December of the same year, the U.S. Department of Justice launched a routine preliminary inquiry into the proposed partnership. The Department of Justice had blocked a similar attempt by MCA, Gulf+Western, 20th Century Fox, and Columbia Pictures to create a competing pay service, Premiere, in an antitrust case ruling two years earlier in January 1981.[13]
On January 7, 1983, Viacom International (adding itself as a partner) drafted an amendment to the proposal to consolidate The Movie Channel with Showtime. Under the revised proposal, the four studios would each own a 22.58% stake in the two networks, with American Express owning a 9.68% minority interest. In addition, the consortium would appoint a management team separate from those employed by the two channels–which continued to operate as separate services–to operate the joint venture. However the deal ran into regulatory hurdles because Warner, Universal, and Paramount received 50% of their respective total revenue from film releases and licensing fees from premium services. Also Showtime and TMC combined would control about 30% of the pay cable marketplace, creating an oligopoly with HBO (which in conjunction with Cinemax controlled 60% of the market).[11][12][14]
After a four-month investigation resulted in the Department of Justice filing a civil antitrust lawsuit against the five parties to block the Showtime-TMC merger on June 10, 1983, the Department asked Warner and American Express to restructure the deal during hearings for the case.[15] The Department's decision–citing concerns, including some expressed by HBO management, that combining the assets of Showtime and TMC would stifle competition in the sale of their programming and that of other pay cable services to cable providers–was despite the fact that under the original proposal, MCA, Gulf+Western and Warner had each agreed to continue licensing films released by their respective movie studios to competing pay television networks.[11][12]
The partners involved in the merger would also set standard prices for films that were acquired for broadcast on The Movie Channel and Showtime, either those produced by the studio partners or by unassociated film studios. To address the Justice Department's concerns over the deal, the four partners submitted a revised proposal for consideration on July 19 which included guarantees of conduct agreeing that Paramount, Universal, and Warner Bros. would not receive higher residual licensing payments for films acquired by Showtime and The Movie Channel than those paid by other studios, and that all four partners would not permit the two channels in the venture to pay lower fees for films produced by three studio partners than those paid by smaller pay television services for the same films.[16]
After the revised proposal was rejected on July 28, Warner Communications and American Express restructured the purchase to include only Viacom as a partner, bowing Gulf+Western and MCA out from the partnership. The changes – which Justice Department officials acknowledged would "prevent any anti-competitive effect from arising" following the merger, by allowing other premium services to enter the market should the venture significantly raise licensing fee prices for films–led the Justice Department to drop its challenge to the merger agreement on August 12; the department formally approved the deal the following day on August 13.[11][12][17][18] When the deal was completed on September 6, 1983, the operations of The Movie Channel and Showtime were folded into a new holding company, Showtime/The Movie Channel, Inc., which was majority owned by Viacom (controlling 50% of the venture's common stock as well as investing $40 million in cash), with Warner Communications (which owned 31%), and Warner-Amex (which owned the remaining 19% interest) as minority partners.[19][20]
As the consolidation of its operations with The Movie Channel was ongoing, in 1983, Showtime increased its national distribution on cable providers when competing premium service Spotlight ceased operations, effectively absorbing that channel's subscriber base.[4]
In 1984 the network's first major promotional campaign, "We Make Excitement" (also referred to, particularly in bumpers and program introductions, as "Showtime Excitement") was created by the J. Walter Thompson company and utilizing an adapted version of the Pointer Sisters song "I'm So Excited". The campaign lasted into 1986 and coincided with both the exclusivity deal signed with Paramount for films (see below) and a graphical upgrade to the network's presentation to include computer-generated graphics.[21]
Channels[edit]
Background[edit]
In 1991, after HBO and Cinemax debuted the first premium television multiplex service in the United States, Showtime followed with the testing of its own secondary service–Showtime 2–on October 1 of that year.[47] In April 1994, Showtime announced the creation of a new themed multiplex service, consisting of five channels: Spanish service Showtime En Espanol; family-oriented Showtime Family Television; action-oriented service Showtime Action Television; a service featuring comedy films and series called Showtime Comedy Television; and an all-movie channel called Showtime Film Festival.[48] This planned extension to the multiplex did not come to fruition–although a third multiplex service, Showtime 3, would make its debut in 1996.[49]
The multiplex would eventually expand over time with the launch of the action film channel Showtime Extreme on March 10, 1998, followed by the debut of the science fiction channel Showtime Beyond in September 1999; the Showtime Unlimited name for the Showtime multiplex, TMC and Flix came into use around this time.[50] Three additional themed channels made their debut in March 2001: Showtime Family Zone (which carries films intended for family audiences), Showtime Next (a channel featuring films and series that appeal toward adults between the ages of 18 and 34 years old) and Showtime Women (a channel featuring movies, specials,
and Showtime original programs that appeal toward a female audience).[51][50] The programming format of Showtime 3 was overhauled five months later on July 1, 2001, to focus on theatrical movie releases and Showtime's original made-for-cable films, that under the new name Showcase.
Showtime Family Zone, Showtime Next and Showtime Women do not have distribution by most pay television providers as extensive as the other Showtime multiplex channels. The availability of either of the three channels on cable providers varies depending on the market; Dish Network only carries Showtime Family Zone, and DirecTV carries Showtime Next and Showtime Family Zone, but not Showtime Women.
List of Showtime channels[edit]
Depending on the service provider, Paramount+ with Showtime provides up to sixteen multiplex channels–eight 24-hour multiplex channels, all of which are simulcast in both standard definition and high definition–as well as a video on demand service (Paramount+ with Showtime On Demand).[52] Paramount+ with Showtime broadcasts its primary and multiplex channels on both Eastern and Pacific Time Zone schedules. The respective coastal feeds of each channel are usually packaged together (though most cable providers only offer the east and west coast feeds of the main Paramount+ with Showtime channel), resulting in the difference in local airtimes for a particular movie or program between two geographic locations being three hours at most.
Subscribers to the separate premium film service The Movie Channel, which is also owned by Paramount, do not necessarily have to subscribe to the linear Paramount+ with Showtime service in order to receive TMC; both The Movie Channel and co-owned fellow movie service Flix are typically sold together in a package (although in the case of Flix, this depends on the channel's provider availability), though DirecTV and Dish Network alternately sell TMC through a separate film tier. For unexplained reasons, live feeds of The Movie Channel and Flix have not been included alongside the other Showtime multiplex channels on its proprietary streaming services (including the Paramount+ premium tier) or its add-on tiers that are sold through live-TV streaming providers (such as Hulu, YouTube TV and DirecTV Stream), restricting their distribution to traditional cable, satellite and telco/fiber optic television providers. From 1999 to 2005, the package encompassing Showtime and its sister networks was marketed as "Showtime Unlimited"; the broader tier sometimes included the Sundance Channel (now SundanceTV) during this period, by way of the stake Showtime Networks held in the network from its 1996 inception until Sundance's 2008 purchase by Rainbow Media (now AMC Networks).
Other services[edit]
Showtime HD[edit]
Showtime HD is a high definition simulcast feed of Showtime that broadcasts in the 1080i resolution format. In addition to its main channel, all of Showtime's multiplex channels also broadcast in the format, though availability of all of the HD feeds varies by provider. Showtime HD is available through virtually all providers which carry Showtime, along with Showtime's streaming services. Films shown on Showtime's HD simulcast feeds are broadcast in their domestic aspect ratio if that version is provided by the studios that maintain pay television distribution rights with the channel.[53]
Showtime on Demand[edit]
Showtime operates a subscription video-on-demand television service called Showtime on Demand, which is available at no additional charge to Showtime subscribers. Showtime on Demand offers feature films, episodes of Showtime's original series, adult programming and sports events. Showtime on Demand's rotating program selection incorporates select new titles that are added each Friday, alongside existing program titles held over from the previous one to two weeks. The service began to be test marketed in 2001 and was officially launched in July 2002.[54]