Mango (retailer)

History[edit]

Mango was founded by Sephardic Jewish immigrants from Turkey, Isak Andic and his brother Nahman Andic, in 1984.^[2]


Mango's website was created in 1995, and in 2000, opened its first online store.


H.E. by Mango is a men's line created in 2008,^[3] and renamed Mango Man in 2014.^[4] Football player Zinedine Zidane helped advertise Mango Man.


Mango has over 16,000 employees, 1,850 of whom work at the Hangar Design Centre and at its headquarters in Palau Solità i Plegamans, Barcelona.^[5] Mango's biggest market is Spain but Istanbul, Turkey, has the largest number of Mango stores.^[6]


From the Fall of 2011, Kate Moss was Mango's muse. She first appeared in a video featuring Terry Richardson who shot the campaign and directed the commercial.^[7] Moss was replaced by Australian model Miranda Kerr.^[8]


In April 2011, Letizia, Princess of Asturias visited company headquarters wearing a Mango outfit.^[9]


In 2015 Mango had revenue of Euro 2.327 billion with earnings before interest, taxes, depreciation, and amortization of Euro 170 million.^[10]


The company launched its teen line, Mango Teen, via a pop-up shop featuring a TikTok stage for customers in Barcelona at Rambla de Catalunya, 76, in September 2020.^[11]


In early-2021, Mango launched a Mediterranean-inspired store concept with higher sustainability standards.^[12] Also in 2021, Mango opened four stores in the U.S., precisely, in New Jersey, New York and Miami. ^[13]


In April 2022, Mango launched its line of home essentials, Mango Home, via its website.^[13] Later, in May 2022, it started its expansion plan in the United States with the opening of its flagship store on Fifth Avenue in New York and three openings in Florida. By the end of 2022, Mango had ten stores in the U.S.^[13]


In 2023, Mango extended its online sales services to 17 African countries, some of which represent new markets.^[14][15] The same year, Mango strengthens its presence in the Netherlands with the opening of seven new stores.^[16]


In 2024, Mango announced the opening of its new store in Reims.^[17][18] The same year, Mango opened an online store on Roblox.^[19]


By March 2024, Mango had over 14,000 employees working in more than 2,700 stores which operate in over 110 countries.^[20][21]


To mark its 40th anniversary in 2024, Mango recently announced its collaboration with the brand Victoria Beckham in April. It was reported that the Victoria Beckham x Mango collection would be available from April 23, 2024.^{[22][23][24][25][26]}


Also in April, Mango invests in shared mobility start-up Hoop Carpool.^[27] The same period, Mango announced its expansion in the U.S. with the opening of new stores in Washington, D.C. and Massachusetts.^[28] Later, in May, Mango opened its store at Angel Central in London.^[29][30] Mango is also opening a new store in Marseille after the summer of 2024. ^[31]