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Motion Picture Association film rating system

The Motion Picture Association film rating system is used in the United States and its territories to rate a motion picture's suitability for certain audiences based on its content. The system and the ratings applied to individual motion pictures are the responsibility of the Motion Picture Association (MPA), previously known as the Motion Picture Association of America (MPAA) from 1945 to 2019. The MPA rating system is a voluntary scheme that is not enforced by law; films can be exhibited without a rating, although most theaters refuse to exhibit non-rated or NC-17 rated films. Non-members of the MPA may also submit films for rating.[1] Other media, such as television programs, music and video games, are rated by other entities such as the TV Parental Guidelines, the RIAA and the ESRB, respectively.

In effect as of November 1968,[2] following the Hays Code of the classical Hollywood cinema era, the MPA rating system is one of various motion picture rating systems that are used to help parents decide what films are appropriate for their children. It is administered by the Classification & Ratings Administration (CARA), an independent division of the MPA.[3]

Green band: When the trailer accompanies another rated feature, the wording on the green title card states, as of May 2013, "The following preview has been approved to accompany this feature." For trailers hosted on the Internet, the wording is tweaked to "The following preview has been approved for appropriate audiences."

Until April 2009, these cards indicated that they had been approved for "all audiences" and often included the film's MPA rating. This signified that the trailer adheres to the standards for motion picture advertising outlined by the MPA, which include limitations on foul language and violent, sexual, or otherwise objectionable imagery.
In April 2009, the MPA began to permit the green band language to say that a trailer had been approved for "appropriate" audiences, meaning that the material would be appropriate for audiences in theaters, based on the content of the film they had come to see.
In May 2013, the MPA changed the trailer approval band from "for appropriate audiences" to "to accompany this feature", but only when accompanying a feature film; for bands not accompanying a feature film, the text of the band remained the same. The font and style of the text on the graphic bands (green and red) was also changed at the time the green band was revised in 2013.

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Yellow band: A yellow title card, introduced around 2007, exists solely to indicate trailers with restricted content that are hosted on the Internet, with the wording stipulating "The following preview has been approved only for age-appropriate Internet users." The MPAA defines "age-appropriate Internet users" as visitors to sites either frequented mainly by adults or accessible only between 9:00 p.m. and 4:00 a.m. (i.e., 21:00 through 04:00 local time). The yellow card is reserved for trailers previewing films rated PG-13 or stronger. Although official, this practice appears to have never been widespread. However, yellow band trailers are occasionally created, a notable example being the trailer for Rob Zombie's Halloween (2007).[8]

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Red band: A red title card is issued to trailers which do not adhere to the MPAA's guidelines. It indicates that the trailer is approved for only "restricted" or "mature" audiences, and when it accompanies another feature, the wording states "The following restricted preview has been approved to accompany this feature only." For trailers hosted on the Internet, the wording is tweaked to "The following restricted preview has been approved for appropriate audiences." The red title card is reserved for trailers previewing R and NC-17 rated films: these trailers may include nudity, profanity, or other material deemed inappropriate for children.[9] These trailers may only be shown theatrically before R-rated, NC-17-rated, or unrated movies. Trailers hosted on the Internet carrying a red title card require viewers to pass an age verification test which entails users aged 17 and older to match their names, birthdays, and ZIP Codes to public records on file.[8] However, many YouTube channels which exist to syndicate film and television trailers often do not have this check, and release these trailers without any type of restriction, to some criticism from groups such as Common Sense Media.[10]

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History[edit]

Replacement of the Hays Code[edit]

Jack Valenti, who had become president of the Motion Picture Association of America in May 1966, deemed the Motion Picture Production Code, which had been in place since 1930 and rigorously enforced since July 1, 1934, out of date and bearing "the odious smell of censorship". Filmmakers were pushing at the boundaries of the code with some even going as far as filing lawsuits against the "Hays Code" by invoking the First Amendment. Valenti cited examples such as Who's Afraid of Virginia Woolf?, which used prohibited language including "hump the hostess", and Blowup, which was denied Code approval due to nudity, resulting in Metro-Goldwyn-Mayer, then a member studio of the MPAA, releasing it through a subsidiary. Valenti revised the Code to include the "SMA" (Suggested for Mature Audiences) advisory as a stopgap measure. To accommodate "the irresistible force of creators determined to make 'their films'", and to avoid "the possible intrusion of government into the movie arena", he developed a set of advisory ratings which could be applied after a film was completed.


On November 1, 1968, the voluntary MPAA film rating system took effect,[2] with three organizations serving as its monitoring and guiding groups: the MPAA, the National Association of Theatre Owners (NATO), and the International Film Importers & Distributors of America (IFIDA).[11] Only films that premiered in the United States after that date were affected by this.[12] Walter Reade was the only one of 75 top U.S. exhibitors who refused to use the ratings.[12] Warner Bros.-Seven Arts' The Girl on a Motorcycle was the first film to receive the X rating, and was distributed by their Claridge Pictures subsidiary.[13] Two other films were rated X by the time the MPAA published their first weekly bulletin listing ratings: Paramount's Sin With a Stranger and Universal's Birds in Peru. Both films were subsequently released by subsidiaries.[14]


The ratings used from 1968 to 1970 were:[15][16]

Rating components[edit]

Violence[edit]

Depictions of violence are permitted under all ratings but must be moderated for the lower ones. Violence must be kept to a minimum in G-rated films and must not be intense in PG-rated films. Depictions of intense violence are permitted under the PG-13 rating, but violence that is both realistic and extreme or persistent will generally require at least an R rating.[3]

Language[edit]

Snippets of language that go "beyond polite conversation" are permitted in G-rated films, but no stronger words are present. Profanity may be present in PG rated films, and use of one of the harsher "sexually-derived words" as an expletive will initially incur at least a PG-13 rating. More than one occurrence will usually incur an R rating as will the usage of such an expletive in a sexual context.[3] Known as the "automatic language rule", the rule has been applied differently depending on the subject matter of the film. For example, All the President's Men (1976) received a PG rating after appealing it from an R, despite multiple instances of strong language, likely because of its historic subject matter. The automatic language rule is arguably the rule that can most often be successfully appealed.[48] The ratings board may award a PG-13 rating passed by a two-thirds majority if they believe the language is justified by the context or by the manner in which the words are used.[3]


It is sometimes claimed that films rated PG-13 are only able to use the expletive fuck once to avoid an R rating for language.[49] There are several exceptional cases in which PG-13-rated films contain multiple occurrences of the word fuck: Adventures in Babysitting, where the word is used twice in the same scene;[50] Antwone Fisher which has three uses;[51] Taylor Swift: The Eras Tour, which has four uses (six in the "Taylor's Version" cut);[52] The Hip Hop Project, which has seventeen uses;[53] and Gunner Palace, a documentary of soldiers in the Iraq War, which has 42 uses of the word with two used sexually.[54] Both Bully, a 2011 documentary about bullying, and Philomena—which has two instances of the word—released in 2013, were originally given R ratings on grounds of the language but the ratings were dropped to PG-13 after successful appeals (albeit Bully needed some cuts).[55][56] The King's Speech, however, was given an R rating for one scene using the word fuck several times in a speech therapy context; the MPAA refused to recertify the film on appeal, despite the British Board of Film Classification reducing the British rating from a 15 rating to a 12A on the grounds that the uses of the expletive were not directed at anyone.[57]


This was satirized in the 2005 film Be Cool, in which the movie producer Chili Palmer (John Travolta) says: "Do you know that unless you're willing to use the R rating, you can only say the 'F' word once? You know what I say? Fuck that. I'm done."[58] Often film producers will use the word for a scene of gravitas or humor and then bleep out any further instances with sound effects.[58]


Some forms of media are cut post-release so as to obtain a PG-13 rating for home media release or to feature on an Internet streaming service that will not carry films rated higher than PG-13. In 2020, a recording of Hamilton was released on Disney+ after cuts by Lin-Manuel Miranda to remove two of the three instances of fuck in the musical to qualify it as PG-13 under MPAA guidelines.[59]


A study of popular American teen-oriented films rated PG and PG-13 from 1980 to 2006 found that in those films, teenaged characters use more and stronger profanity than adult ones in the same movies.[60] However, the study found that the overall amount of such language had declined somewhat since the 1980s.[60]

Criticisms[edit]

Emphasis on sex and language versus violence[edit]

The film rating system has had a number of high-profile critics. Film critic Roger Ebert called for replacing the NC-17 rating with separate ratings for pornographic and non-pornographic adult film.[83] Ebert argued that the system places too much emphasis on sex, while allowing the portrayal of massive amounts of gruesome violence. The uneven emphasis on sex versus violence is echoed by other critics, including David Ansen, as well as many filmmakers. Moreover, Ebert argued that the rating system is geared toward looking at trivial aspects of the film (such as the number of times a profane word is used) rather than at the general theme of the film (for example, if the film realistically depicts the consequences of sex and violence). He called for an A (adults only) rating, to indicate films high in violence or mature content that should not be marketed to teenagers, but do not have NC-17 levels of sex. He also called for the NC-17 rating to be removed and to have the X rating revived. He felt that everyone understood what X-rated means, while fewer people understood what NC-17 meant.[84][85][86]


MPAA chairman Dan Glickman has disputed these claims, stating that far more films are initially rated NC-17 for violence than for sex, but that these are later edited by studios to receive an R rating.[87]


Despite this, an internal critic of the early workings of the ratings system is film critic and writer Stephen Farber, who was a CARA intern for six months during 1969 and 1970. In The Movie Ratings Game,[88] he documents a prejudice against sex in relation to violence. The 2006 documentary This Film Is Not Yet Rated also points out that four times as many films received an NC-17 rating for sex as they did for violence according to the MPAA's own website, further mentioning a bias against homosexual content compared to heterosexual content, particularly with regards to sex scenes. Filmmaker Darren Stein further insists that his tame teen comedy G.B.F., which features multiple same-sex kisses but no intercourse, strong language, violence, or nudity, was "rated R for being gay."[89]


The 2011 documentary Bully received an R rating for the profanity contained within the film, which prevented most of the intended audience, middle and high schoolers, from seeing the film. The film's director, Lee Hirsch, has refused to recut the film, stating, "I feel a responsibility as a filmmaker, as the person entrusted to tell (these kids') stories, to not water them down." A petition collected more than 200,000 signatures to change the film's rating[90] and a version with less profanity was finally given a PG-13 rating. The same, however, could not be said about the 1995 teen drama Kids, which director Larry Clark wanted rated R so parents could take their kids to it for educational purposes, but the MPAA rated it NC-17 due to its content of teen sex and turned down Clark's appeal. The film was then released unrated by Miramax (under Shining Excalibur Films because Miramax, formerly owned by Disney, hesitated to release it as an NC-17 film).

Inconsistent standards for independent studios[edit]

Many critics of the MPA rating system, especially independent distributors, have charged that major studios' releases often receive more lenient treatment than independent films.


The independent film Saints and Soldiers, which contains no nudity, almost no sex (although there is a scene in which a German soldier is about to rape a French woman), very little profanity, and a minimum of violence, was said to have been rated R for a single clip where a main character is shot and killed, and required modification of just that one scene to receive a PG-13 rating.[91][92] Eric Watson, producer of the independently distributed, NC-17-rated Requiem for a Dream complained that the studios are paying the budget of the MPAA, which gives the studios leverage over the MPAA's decisions.[93]


The comedy Scary Movie, released by Dimension Films, at the time a division of The Walt Disney Company, contained "strong crude sexual humor, language, drug use and violence," including images of ejaculation, fellatio and an erect penis, but was rated R, to the surprise of many reviewers and audiences; by comparison, the comparatively tame porn spoof Orgazmo, an independent release by South Park creators Matt Stone and Trey Parker, contained "explicit sexual content and dialogue" and received an NC-17 (the only on-screen penis seen in the film is a dildo). Parker and Stone did not have the time and money to edit the film, so it retained its NC-17 rating. In contrast, Parker and Stone's second feature film, South Park: Bigger, Longer & Uncut, was distributed by a major studio (Paramount Pictures) and, after multiple submissions and notes from the MPAA, received an R rating.[93]

Inconsistent standards between G and PG[edit]

Disney's 1996 adaptation of The Hunchback of Notre Dame has been criticized for its depiction of lust, antiziganism, and genocide, despite being rated G. Twenty-five years after its release, one of the screenwriters for the film, Tab Murphy, talked about its rating in an interview with The New York Times, saying, "That's the most R-rated G you will ever see in your life."[94] Pixar's 2011 film Cars 2 has been criticized similarly for featuring on-screen gun violence and a torture scene despite being rated G.[95] In contrast, critics of the system accuse the ratings board of giving PG ratings to family-friendly films such as Frozen and Finding Dory for no reason.[96][97]

Call for publicizing the standards[edit]

Many critics of the system, both conservative and liberal, would like to see the MPAA ratings unveiled and the standards made public. The MPAA has consistently cited nationwide scientific polls (conducted each year by the Opinion Research Corporation of Princeton, New Jersey), which show that parents find the ratings useful. Critics such as Matt Stone in Kirby Dick's documentary This Film Is Not Yet Rated respond this proves only that parents find the ratings more useful than nothing at all.[98] In the film, it is also discussed how the MPAA will not reveal any information about how or why certain decisions are made, and that the association will not even reveal to the filmmaker the specific scenes that need to be cut in order to get an alternative rating.

Accusation of "ratings creep"[edit]

Although there has always been concern about the content of films,[99] the MPAA has been accused of a "ratings creep", whereby the films that fell into specific ratings categories in 2010 contained more objectionable material than those that appeared in the same categories two decades earlier.[100] A study put forward by the Harvard School of Public Health in 2004 concluded that there had been a significant increase in the level of profanity, sex and violence in films released between 1992 and 2003.[101] Kimberly Thompson, director of the study, stated: "The findings demonstrate that ratings creep has occurred over the last decade and that today's movies contain significantly more violence, sex, and profanity on average than movies of the same rating a decade ago."[101]

Questions of relevance[edit]

/Film managing editor David Chen wrote on the website: "It's time for more people to condemn the MPAA and their outrageous antics. We're heading towards an age when we don't need a mommy-like organization to dictate what our delicate sensibilities can and can't be exposed to. I deeply hope that the MPAA's irrelevance is imminent."[102]


Chicago Tribune film critic Michael Phillips wrote that the MPAA ratings board "has become foolish and irrelevant, and its members do not have my interests at heart, or yours. They're too easy on violence yet bizarrely reactionary when it comes to nudity and language."[103]

List of highest-grossing R-rated films

List of NC-17 rated films

Common Sense Media

Entertainment Software Rating Board

Film Advisory Board

Film and Publication Board

Green Sheet (filmmaking)

(1952)

Joseph Burstyn, Inc. v. Wilson

Parental Advisory

Pink permits

TV Parental Guidelines

United States Conference of Catholic Bishops' Office for Film and Broadcasting

Film censorship in the United States

Official Website with ratings database

Classification and Ratings Administration

MPA Film Ratings website