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Norman Vincent Peale

Norman Vincent Peale (May 31, 1898 – December 24, 1993) was an American Protestant clergyman,[1] and an author best known for popularizing the concept of positive thinking, especially through his best-selling book The Power of Positive Thinking (1952). He served as the pastor of Marble Collegiate Church, New York, from 1932, leading this Reformed Church in America congregation for more than a half century until his retirement in 1984. Alongside his pulpit ministry, he had an extensive career of writing and editing, and radio and television presentations. Despite arguing at times against involvement of clergy in politics, he nevertheless had some controversial affiliations with politically active organizations in the late 1930s, and engaged with national political candidates and their campaigns, having influence on some, including a personal friendship with President Richard Nixon.

"The Art of Living" redirects here. For other uses, see Art of Living (disambiguation).

Norman Vincent Peale

(1898-05-31)May 31, 1898
Bowersville, Ohio

December 24, 1993(1993-12-24) (aged 95)
Pawling, New York

American

(m. 1930)

Peale led a group opposing the election of John F. Kennedy for president, saying, "Faced with the election of a Catholic, our culture is at stake."[2] Theologian Reinhold Niebuhr responded that Peale was motivated by "blind prejudice,"[2] and facing intense public criticism, Peale retracted his statement. He also opposed Adlai Stevenson's candidacy for president because he was divorced, which led Stevenson to famously quip, "I find Saint Paul appealing and Saint Peale appalling."[3]


Following the publication of Peale's 1952 best seller, his ideas became the focus of criticism from several psychiatric professionals, church theologians and leaders. Peale was awarded the Presidential Medal of Freedom, the highest civilian honor in the United States, on March 26, 1984, by President Ronald Reagan. He died at age 95, following a stroke, on December 24, 1993, in Pawling, New York. He was survived by Ruth Stafford, his wife of 63 years, who had influenced him with regard to the publication of The Power in 1952, and with whom he had founded Guideposts in 1945; Ruth died on February 6, 2008, at the age of 101.

Personal life[edit]

Peale was close to President Richard Nixon's family, and officiated at the 1968 wedding of Julie Nixon and David Eisenhower. He continued calling at the White House throughout the Watergate crisis, and was quoted as saying "Christ didn't shy away from people in trouble."


Peale was a 33-degree Freemason of the Scottish Rite.[17]

Later life[edit]

President Ronald Reagan awarded Peale the Presidential Medal of Freedom (the highest civilian honor in the United States) on March 26, 1984, for his contributions to the field of theology.[18]


Peale died at age 95 following a stroke, on December 24, 1993, in Pawling, New York[4][1] He was survived by his wife of 63 years, Ruth Stafford Peale, who had influenced him with regard to the publication of The Power in 1952, and with regard to his early interactions with psychiatry, and with whom he had founded Guideposts (of which she was chairman emeritus, and which had an annual readership of 8 million in 2008); she died on February 6, 2008, at the age of 101.[19]

Criticism and controversies[edit]

General and psychological critique[edit]

Peale's works were criticized by several mental health experts who denounced his writings as bad for mental health, and concluded that Peale was a "con man and a fraud,"[20] and a "Confidence Man."[21] These critics appeared in the early 1950s after the publication of The Power of Positive Thinking.


One critique of The Power of Positive Thinking noted that the book contained anecdotes that are hard to substantiate. Critics noted many of the testimonials that Peale quoted as supporting his philosophy were unnamed, unknown and unsourced. Examples included a "famous psychologist,"[22]: 52   a two-page letter from a "practicing physician",[22]: 150   another "famous psychologist",[22]: 169  a "prominent citizen of New York City",[22]: 88  and dozens, if not hundreds, more unverifiable quotations. Similar scientific studies of questionable validity are also cited. As psychiatrist R.C. Murphy wrote, "All this advertising is vindicated as it were, by a strict cleaving to the side of part truth," and referred to the work and the quoted material as "implausible and woodenly pious".[23] Peale's works were criticized by several mental health experts who declared his writings were actually bad for mental health, concluding that Peale was a "con man and a fraud,"[24] with his being referred to as a confidence man in the popular press in 1955.[21]


Agreeing with Murphy is William Lee Miller, a professor at the University of Virginia, who wrote an extensive article called “Some Negative Thinking About Norman Vincent Peale.” After reviewing the entire Peale library, Miller concluded that the books “are hard on the truth,” and that “the later books are worse” than the earlier ones. Miller challenged the plausibility and truthfulness of Peale's testimonials with “Great Men” in his books, almost all of whom were unnamed, unknown and unverifiable.

Influence[edit]

Five U.S., presidents (Richard Nixon, Gerald Ford, Jimmy Carter, Ronald Reagan, and George H. W. Bush) spoke well of Peale in the documentary about his life, Positive Thinking: The Norman Vincent Peale Story.[63]


The Reverend Billy Graham said at the National Council of Churches on June 12, 1966, that "I don't know of anyone who had done more for the kingdom of God than Norman and Ruth Peale or have meant any more in my life for the encouragement they have given me."[64] Mary L. Trump in Too Much and Never Enough wrote that Donald Trump's father, Fred Trump, was heavily influenced by Peale, and that the Trump family regularly attended Peale's sermons during the 1950s.


As a child, Donald Trump attended Marble Collegiate Church with his parents, Fred and Mary. Both he and his two sisters, Maryanne and Elizabeth, were married there. Trump has repeatedly praised Peale and cited him as a formative influence.[65][66]


Scott Adams, creator of Dilbert, says Peale's writing influenced him to achieve success.[67]


At the invitation of Robert R. Spitzer, former under-secretary in the Ford administration, Peale, accompanied by his wife, Ruth, spoke several times to the student leaders at MSOE University prior to passing in 1993, influencing engineers, technical writers, managers, and architects for decades who today serve as executives in companies like GE, Nvidia, and many others.

Peale is sarcastically referred to as a "deep philosopher" in the 1959 song "It Makes a Fellow Proud to Be a Soldier" (on the album An Evening Wasted With Tom Lehrer).

Tom Lehrer

Peale was the subject of the 1964 feature film, , starring Don Murray.[68]

One Man's Way

A clip of Peale's radio program is heard briefly in the 1975 film .

Grey Gardens

In the 2004 film, The Assassination of Richard Nixon, the Jack Jones character played by Jack Thompson tries to convince his employee Samuel J. Bicke (Sean Penn), a disillusioned salesman with a history of short-lived jobs, to truly believe in the products he is selling, and to follow the concept of positive thinking, he asking his son to give Bicke a couple of books, one of which is Peale's 1952 The Power....

Niels Mueller

Peale appears as a character in the 2006 , based on the eponymous 1975 film.

Grey Gardens musical

A widely reprinted editorial in the stated that the 2006 book and DVD The Secret both borrow on Peale's ideas, and that The Secret suffers from some of the same weaknesses as Peale's works.[69]

Los Angeles Times

The Positive Power of Jesus Christ (1980)  0-8423-4875-1

ISBN

Stay Alive All Your Life (1957)

Why Some Positive Thinkers Get Powerful Results (1987).  0-449-21359-5

ISBN

, Ballantine Books; Reissue edition (August 1, 1996). ISBN 0-449-91147-0

The Power of Positive Thinking

Guide to Confident Living, Ballantine Books; Reissue edition (September 1, 1996).  0-449-91192-6

ISBN

Six Attitudes for Winners, ; (May 1, 1990). ISBN 0-8423-5906-0

Tyndale House Publishers

Positive Thinking Every Day : An Inspiration for Each Day of the Year, ; (December 6, 1993). ISBN 0-671-86891-8

Fireside Books

Positive Imaging, Ballantine Books; Reissue edition (September 1, 1996).  0-449-91164-0

ISBN

You Can If You Think You Can, Fireside Books; (August 26, 1987).  0-671-76591-4

ISBN

Thought Conditioners, Foundation for Christian; Reprint edition (December 1, 1989).  99910-38-92-2

ISBN

In God We Trust: A Positive Faith for Troubled Times, ; Reprint edition (November 1, 1995). ISBN 0-7852-7675-0

Thomas Nelson Inc

Norman Vincent Peale's Treasury of Courage and Confidence, ; (June 1970). ISBN 0-385-07062-4

Doubleday

My Favorite Hymns and the Stories Behind Them, ; 1st ed edition (September 1, 1994). ISBN 0-06-066463-0

HarperCollins

The Power of Positive Thinking for Young People, (A Division of Random House Group); (December 31, 1955). ISBN 0-437-95110-3

Random House Children's Books

The Amazing Results of Positive Thinking, Fireside; Fireside edition (March 12, 2003).  0-7432-3483-9

ISBN

Stay Alive All Your Life, ; Reissue edition (August 1, 1996). ISBN 0-449-91204-3

Fawcett Books

You Can Have God's Help with Daily Problems, FCL Copyright 1956–1980 LOC card #7957646

Faith Is the Answer: A Psychiatrist and a Pastor Discuss Your Problems, Smiley Blanton and Norman Vincent Peale, (March 28, 2007), ISBN 1-4325-7000-5 (10), ISBN 978-1-4325-7000-2 (13)

Kessinger Publishing

Power of the Plus Factor, A Book, Published by Ballantine Books, 1987, ISBN 0-449-21600-4

Fawcett Crest

This Incredible Century, Peale Center for Christian Living, 1991,  0-8423-4615-5

ISBN

Sin, Sex and Self-Control, 1977,  0-449-23583-1, ISBN 978-0-449-23583-6, Fawcett (December 12, 1977)

ISBN

George, Carol V. R. (1993). . New York: Oxford University Press. ISBN 9780195074635.

God's Salesman: Norman Vincent Peale & the Power of Positive Thinking

Christopher Lane (2016). . Yale University Press. ISBN 9780300203738.

Surge of Piety: Norman Vincent Peale and the Remaking of American Religious Life

Donald B. Meyer (1988). The Positive Thinkers: Popular Religious Psychology from Mary Baker Eddy to Norman Vincent Peale and Ronald Reagan. Wesleyan University Press.  9780819561664.

ISBN

Nehring, Daniel; Alvarado, Emmanuel; Hendriks, Eric C.; Kerrigan, Dylan (April 8, 2016). . Springer. ISBN 9780230370869.

Transnational Popular Psychology and the Global Self-Help Industry: The Politics of Contemporary Social Change

Orwig, Sarah Forbes. "Business Ethics and the Protestant Spirit: How Norman Vincent Peale Shaped the Religious Values of American Business Leaders." Journal of Business Ethics 38, no. 1/2 (June 2002): 81–89.

online

Timothy H. Sherwood (August 15, 2013). . Lexington Books. ISBN 9780739174319.

The Rhetorical Leadership of Fulton J. Sheen, Norman Vincent Peale, and Billy Graham in the Age of Extremes

Woodstock, Louise (2007). "Think About It: The Misbegotten Promise of Positive Thinking Discourse". Journal of Communication Inquiry. 31 (2): 166–189. :10.1177/0196859906298177. S2CID 145436993.

doi

at Find a Grave

Norman Vincent Peale