Origins (cosmetics)
Origins Natural Resources, Inc., trading as Origins, is an American cosmetics brand founded in 1990 by Leonard Lauder, son of Estée Lauder. It is one of the original brands of The Estée Lauder Companies.
Company type
Division of holding company
1990
- Skincare
- hair care
- makeup
- fragrance
Estée Lauder Companies
(1990–present)
Products[edit]
In November 2007, Origins launched the first organic line of skin care products to carry a 95% organic USDA certification seal.
In February 2011, Origins launched Happy Birthday"Plantscription", an anti-aging serum which claims to rival the leading anti-wrinkle prescription retinoid creams with 0% irritation.
In June 2015, Origins launched a new skincare collection targeting the effects of global pollution called "Three Part Harmony." This is in line with its global Pollution Defense campaign.[4]
The brand has also announced a new Original Skin collection later this year to target younger consumers' skin concerns with rough texture, enlarged pores, stressed skin, and loss of brightness.[4]
Environmental Commitment[edit]
By age 25, Origins has helped to plant over 600,000 trees.[7]
In October 2020, Origins and its parent, The Estée Lauder Companies announced their partnership with global chemical industry leader SABIC and packaging manufacturer Albéa. Origins would be the first prestige cosmetics brand to utilize advanced recycled resin in their tube packs produced by SABIC’s innovative recycling technology.[8]
Feedback[edit]
Olivia Tong, a research analyst and director of US cosmetics, household and personal care at Bank of America Merrill Lynch, surveyed 1,000 women between the ages of 18 and 29 using 160 brands to find out preferred cosmetics and beauty brands. When asked what other important factors were not mentioned in their purchasing decisions, many said naturals and organics; Burt's Bees and Origins were the two most cited.[9]