The Estée Lauder Companies
The Estée Lauder Companies Inc. (/ˈɛsteɪ ˈlɔːdər/ EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City. It is the second largest cosmetics company in the world after L'Oréal. The company owns a diverse portfolio of brands, including La Mer, Jo Malone London, Clinique and Tom Ford Beauty, among many more, distributed internationally through both digital commerce and retail channels.
Company type
1946
New York, New York, U.S.
- Estée Lauder
- Joseph Lauder
General Motors Building
New York, New York, U.S. 10153
- William P. Lauder
- (Executive Chairman)
- Fabrizio Freda
- (President and CEO)
- Skin care
- makeup
- perfume
- hair care
Lauder family (38% common stock, 86% voting power) [2]
approx. 63,000 (As of June 30, 2022)[1]
Marketing[edit]
The Estée Lauder company has many brands and Estée Lauder is one of the brands. It has had sometimes high-profile spokesmodels, sometimes referred to simply as 'faces'. Past 'faces' for Estée Lauder include Karen Graham, Bruce Boxleitner, Shaun Casey, Willow Bay, Paulina Porizkova, Elizabeth Hurley, Carolyn Murphy, supermodel Liya Kebede – the first African 'face' of Estee Lauder, Anja Rubik, and actress Gwyneth Paltrow. As of 2008 the main spokesmodel for Estée Lauder was supermodel Hilary Rhoda. In 2010, the company added three more faces to the roster, Chinese model Liu Wen, Puerto Rican model Joan Smalls, and French model Constance Jablonski.[21]
In 2015, Estée Lauder signed model Kendall Jenner to promote the brand.[22]
In 2017, the company announced Violette Serrat as their Global Beauty Director.[23]
Alvin Chereskin, the founder of AC&R, was the long-time creative partner of the company.[24]
Current roster of Estée Lauder Global Ambassadors include Ana de Armas, Amanda Gorman, Bianca Brandolini d'Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar and Yang Mi. In 2024, the company announced singer, songwriter and actress, IU, as their first Korean Global Brand Ambassador.[25][26]
Operations and finances[edit]
Finances[edit]
For fiscal year 2016, the Estée Lauder Companies achieved net sales of $11.26 billion, a 4% increase compared with $10.78 billion in the prior year. Net earnings for the year were $1.11 billion, a 2% increase compared with $1.09 billion in the previous year, and diluted net earnings per common share rose 5% to $2.96, compared with $2.82 reported in the prior year.[27] As of 2018, Estée Lauder Companies ranked 258 on the Fortune 500 list of the largest United States corporations by revenue.[28]
Executive management[edit]
Leonard A. Lauder is chairman emeritus. William P. Lauder is executive chairman. Fabrizio Freda is president and chief executive officer.[29]
Breast Cancer Awareness campaign[edit]
In October 1992, the Breast Cancer Awareness campaign was launched by Evelyn Lauder (Estée's daughter-in-law) who co-created the "Pink Ribbon"[30] with Self magazine as a symbol of breast health. Since then, millions of people globally have heard the message about the importance of breast health and early detection can save lives.
The Estée Lauder Companies' annual Breast Cancer Awareness campaign involves all of the 19 brands that make up the Estée Lauder Companies. They collectively represent The Breast Cancer Research Foundation's first and largest corporate supporter.
Since 1992, the Estée Lauder Companies' Breast Cancer campaign has raised more than $89 Million globally for lifesaving research, education, and medical services.[31]