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Publicity Department of the Chinese Communist Party

The Publicity Department of the Central Committee of the Communist Party of China, also known as the Propaganda Department or Central Propaganda Department, is an internal division of the Central Committee of the Chinese Communist Party (CCP) in charge of spreading its ideology, media regulation, as well as creation and dissemination of propaganda.[1][2][3] The department is also one of the main entities that enforces media censorship and control in the People's Republic of China.[2][4] The department is a key organ in the CCP's propaganda system, and its inner operations are highly secretive.[1][5]

"Central Propaganda Department" redirects here. For the Vietnamese department, see Central Propaganda Department of the Communist Party of Vietnam.

Abbreviation

Zhongxuanbu (中宣部)

May 1924 (1924-05)

Department directly reporting to the Central Committee
Ministerial level agency

中共中央宣传部

中共中央宣傳部

Zhōnggòng Zhōngyāng Xuānchuán Bù

Zhōnggòng Zhōngyāng Xuānchuán Bù

History[edit]

The department was founded in May 1924, and was suspended during the Cultural Revolution, until it was restored in October 1977.[1] In 2018, the newly created National Radio and Television Administration was put under its control.[4][6]

(SCIO, absorbed in 2014)[11]

State Council Information Office

National Press and Publication Administration (NPPA, 国家新闻出版署)

National Copyright Administration (NCA, 国家版权局)

China Film Administration (CFA, 国家电影局)

Structure[edit]

A 1977 directive on the re-establishment of the Central Propaganda Department reveals the structure and organization of the "extremely secretive" body, according to Anne-Marie Brady.[1] The directive states that the department will be set up with one Director and several deputies, and the organizational structure will be set up with one office and five bureaus. The office is in charge of political, secretarial and administrative work, and the five bureaus are: the Bureau of Theory, Bureau of Propaganda and Education, Bureau of Arts and Culture, Bureau of News, and Bureau of Publishing. The directive states that the staff will be fixed at around 200 personnel, selected from propaganda personnel across the country in consultation with the Central Organization Department.[1]


The leadership of the Propaganda Department is selected with guidance from the CCP General Secretary and the Politburo Standing Committee member responsible for the media, while local committees of the Propaganda Department work with lower levels of the party-state hierarchy to transmit content priorities to the media.[22]


New departments and offices were set up in 2004 to deal with the growing demands of information control. One, the Bureau of Public Opinion, is in charge of commissioning public opinion surveys and other relevant research.[1]

(March 1950–December 1954)

Hu Qiaomu

Zhang Jichun (December 1954–November 1956)

Zhang Ziyi (November 1956–May 1966)

Xiong Fu (June 1966–December 1966)

Yu Wen (1982–October 1989)

Xu Weicheng (October 1989–September 1992)

(September 1992–November 1992)

Zheng Bijian

(April 1993–October 2002)

Liu Yunshan

Gong Xinhan (1993–2006)

(April 2003–April 2008)

Ji Bingxuan

(June 2008–December 2014)

Luo Shugang

(December 2014–October 2017)

Huang Kunming

(January 2018–April 2022)

Wang Xiaohui

(April 2022–October 2022)

Li Shulei

(March 2023–present)

Hu Heping

(2006-02-01). "Guiding Hand: The Role of the CCP Central Propaganda Department in the Current Era". Westminster Papers in Communication and Culture. 3 (1). University of Westminster Press: 58–77. doi:10.16997/wpcc.15.

Brady, Anne-Marie

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Official website