Record (TV network)
Record (Portuguese: [ʁeˈkɔʁ]), formerly known as Rede Record and RecordTV, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking.[1][2] In 2010, it was elected by the advertising market as the fifth largest station in the world in revenues and the eighth largest network in physical structure.[3] In June 2021, it ranked second among the most watched channels in the country in the National Television Panel, behind only TV Globo.[4]
Type
Record Belém
Record Brasília
Record Cabrália
Record Goiás
Record Interior RJ
Record Interior SP
Record Bahia
Record Litoral e Vale
Record Manaus
Record Minas
Record Paulista
Record Rio
Record Rio Preto
Record RS
Record São Paulo
São Paulo, Brazil
Portuguese
Edir Macedo (chairman), Luiz Cláudio Costa (president)
27 September 1953
TV Record (1953–1990), Rede Record (1990–2016), RecordTV (2016–2023)
07 VHF (Itabuna)
- 14 UHF (Franca)
- 17 UHF (Itabuna and João Pessoa)
- 18 UHF (Goiânia and Palmas)
- 20 UHF (São Paulo)
- 21 UHF (Porto Alegre and Salvador)
- 22 UHF (Belém)
- 23 UHF (Brasília)
- 27 UHF (Bauru)
- 28 UHF (Belo Horizonte and Ribeirão Preto)
- 30 UHF (Porto Velho and Florianópolis)
- 32 UHF (Fortaleza, Campo Grande and Natal)
- 33 UHF (Santos)
- 34 UHF (Curitiba and Teresina)
- 35 UHF (Aracaju and Manaus)
- 36 UHF (Rio Branco and São Luís)
- 38 UHF (Vitória and Cuiabá)
- 39 UHF (Rio de Janeiro and Recife)
- 42 UHF (São José do Rio Preto)
- 43 UHF (Maceió)
As the main member of the media company Grupo Record, the network is headquartered in São Paulo, where most of its programming is also generated at the Dermeval Gonçalves Theater, and has a branch in Rio de Janeiro, where its telenovelas and other formats are produced at the Casablanca Estúdios (RecNov) complex. Its national coverage is achieved by retransmission from 111 stations, 15 of which are owned by the company and 96 of which are affiliate stations.
The station was inaugurated in the city of São Paulo on September 27, 1953, by businessman Paulo Machado de Carvalho, owner until then of a radio conglomerate, through a concession obtained in November 1950, the year television was launched in Brazil. TV Record was the fourth station to operate in the country after TV Tupi São Paulo (1950), TV Tupi Rio de Janeiro (1951) and TV Paulista (1952).
During the 1960s, the channel became popular, even leading in audience, with the exhibition of music festivals such as MPB and Jovem Guarda.[5] In this period, Record headed the Rede de Emissoras Independentes (REI), a chain that integrated stations from various locations in Brazil. In the 1970s, the businessman and TV host Silvio Santos acquired half of the channel's shares through a partnership with Machado de Carvalho. In 1989, Record, after being under unfavorable financial situation in the second half of that decade, was sold to Bishop Edir Macedo, founder and leader of the Universal Church of the Kingdom of God.
The new acquisition spurred major investments in the structure of the station, which in the 1990s formed its national network with purchases of channels and affiliations, resulting in its positioning, from 2007 to 2015, as the country's second largest network in audience and revenues until it was overtaken by SBT.[6] As of 2012, both stations began to intensely dispute point tenths and take turns in the IBOPE ranking.[7]
History[edit]
Background[edit]
Only two months after the arrival of television in Brazil, businessman and communicator Paulo Machado de Carvalho got a permit to operate a new TV channel in the city of São Paulo on November 22, 1950, being granted channel 7 as its frequency. At the time, Paulo and his family already owned a large conglomerate of radio stations and took advantage of the name of his then Rádio Sociedade Record to baptize his first television channel; it was decided that the new station would be called TV Record.
To set up the station, modern equipment was provided from the United States that was installed in its studios on Miruna Avenue, in the Moema neighborhood, South Zone of São Paulo. Before going on the air, the channel made some experimental broadcasts months before its inauguration, showing the choir of the Escola Normal Caetano de Campos and the orchestra of the São Paulo Public Force.[5]
Launch and first years[edit]
The channel went on air on September 27, 1953, at 8:53 pm. In the first image to be shown by the station, the artist couple Blota Júnior and Sônia Ribeiro descended a staircase and announced the launch of TV Record. After Blota made a speech, a show started with Dorival Caymmi, Inezita Barroso, Adoniran Barbosa, Isaura Garcia, Pagano Sobrinho, Randal Juliano, Enrico Simonetti's orchestra and several dancers. This musical attraction was presented by Sandra Amaral and Hélio Ansaldo.
In its early operations, the station aired musical (among which, with celebrities such as Nat King Cole, Charles Aznavour, Ella Fitzgerald and Marlene Dietrich), sports, theater, humorous and informative programs. In 1954, the first serial produced in Brazil, Capitão 7, starring Ayres Campos and Idalina de Oliveira, went on the air, remaining until 1966. In 1954, the program Mesa Redonda was created, hosted by Geraldo José de Almeida and Raul Tabajara. In 1955, Grande Gincana Kibon went on the air, being presented for sixteen years.[8]