Super Bowl LIV halftime show
The Super Bowl LIV halftime show, officially known as the Pepsi Super Bowl LIV Halftime Show, took place on February 2, 2020, at Hard Rock Stadium in Miami Gardens, Florida, as part of Super Bowl LIV. It was televised in the U.S. by Fox.[1] It was co-headlined by Jennifer Lopez and Shakira, and included guest appearances by Bad Bunny, J Balvin, and Lopez's daughter Emme Muñiz.[2][3][4]
Part of
February 2, 2020
Miami Gardens, Florida, U.S.
The halftime show received critical acclaim including four Primetime Emmy nominations, winning one. It was also received many other awards, winning "Best Live Performance" at the 2021 Premios Nuestra Tierra credited to Shakira.
Background[edit]
In August 2019, it was announced Jay-Z's company Roc Nation had entered a deal with the NFL for him and his company to produce the halftime show[5] in the wake of his and others' backlash against the previous year's musical acts Maroon 5 and Travis Scott seen as strikebreakers to the politics around Colin Kaepernick.[6][7][8]
On September 26, 2019, the selection of Shakira and Jennifer Lopez to headline the show was announced;[3] according to reports, the selection was intended to reflect the Latin culture of the host city Miami.[9] This was the third time Latin music artists headlined the Super Bowl halftime show; Gloria Estefan headlined both the Super Bowl XXVI halftime show in 1992 and the Super Bowl XXXIII halftime show in 1999.[9] For months, rumors Lopez might be chosen as a halftime show act had circulated; she had expressed her interest in doing so in July 2019.[10] Jon Pareles of the New York Times also wrote in his review of the show that booking the two "steered the halftime show away from black-and-white racial tensions and toward the joys of motion and seduction."[8] Multiple big acts have paired before: Aerosmith and NSYNC in 2001 and Coldplay, Beyoncé, and Bruno Mars in 2016.[11]
Commercial reception[edit]
In the United States, the Super Bowl LIV halftime show attracted 103 million viewers, an increase of 4% on the previous year.[60][61] The viewership was slightly higher than the game itself, which was viewed by an average of 99.9 million television viewers.[62] Social media activity relating to the show showed a significant spike; over 1 million tweets mentioned Lopez and Shakira, a 431% increase from the previous year's 127,576 mentions of Maroon 5.[63] Of the 1,114,545 tweets mentioning the show, 69% expressed a positive sentiment; 38% of tweets expressed joy and 8% expressed love.[63] Shakira's name generated over 2.6 million tweets which accumulated more tweets than the Super Bowl as a whole (1.85 million) placing her at number one on trending topics.[64] Her zaghrouta during the show resulted in a viral internet meme.[65]
Both Lopez's and Shakira's music also experienced increased sales.[66] According to an initial sales report by Nielsen Music, the songs performed in the show experienced a 1,013% sales increase in the U.S. on February 2, increasing to 16,000 digital downloads—up from just over 1,000 the previous day.[66] According to Alpha Data, the spike in songs sales was 1,000% and the songs performed increased 1,374% in sales over the previous day, selling more than 17,000 copies.[67] According to Nielsen Music, of the songs performed in the show, "Whenever, Wherever" was the bestselling, garnering 4,000 downloads, a 1,194% increase over the prior day. The next-best-selling song was "Hips Don't Lie", which garnered 2,000 downloads, an increase 1,126% over the previous day.[66] Alpha Data also said "Whenever, Wherever" was the biggest-selling of the show's songs in sales on the day of the performance, with 4,000 downloads, a 1,349% increase over the previous day.[67] It also found in regards to all industry-wide song sales on the day of the performance, the song was the third-best-selling song; "Hips Don't Lie" was the fourth-best selling; and "Waka Waka (This Time for Africa)" was the tenth-best-selling song.[67] Alpha Data reported "She Wolf" had a 3,000% increase in sales on the day of the show, the greatest percentage increase of any of the songs performed.[67] It also reported Lopez saw 6,000 in sales of her songs that were included in the show on the day of the performance.[67] "On the Floor" sold 1,600 copies on the day of the performance.[67]
The artists' music also experienced a spike on streaming platforms.[68] Amazon reported Amazon Alexa requests for Lopez's music on Amazon Music rose 426% and that requests for Shakira rose 303%.[68] Compared with the previous Sunday, streams of Lopez's tracks on Amazon Music rose 432% while streams of Shakira's tracks rose 150%.[68] On Spotify, streams for Lopez's music rose more than 335%, and Shakira's music rose by approximately 230%.[68] The song with the greatest increase in streams on Spotify was Shakira's "Empire", with an increase of 2,135%.[68] Alpha Data found that "Hips Don't Lie" was the most streamed of the songs included in the show, with 1.8 million on-demand audio streams on the day of and the day following the performance.[67] "She Wolf" saw a 500% increase in sales in the 24 hours after the show.[67] Alpha Data reported that Lopez's "On the Floor" was streamed 830,000 within 24 hours of the show.[67] As for overall streams Billboard reported that the song catalogs of the two performers earned 31.1 million on-demand streams (audio and video combined) on Feb 2 and 3 -- up 193% as compared to their streaming sum on Jan 31 and Feb 1 (10.6 million). Lopez's songs amassed 10.1 million streams on Feb. 2–3, up 149% versus the 4.06 million they collected on Jan 31 and Feb. 1. Shakira's songs earned 20.98 million streams on Feb 2 and 3, up 221% as compared to the 6.53 million they earned on Jan 31 and Feb. 1.[69]
Rolling Stone and Forbes reported after the broadcast, Shakira's catalog benefited the most across music charts.[67][70] The official video of the show on YouTube had 30 million views in its first 24 hours, entering the top 20 of most viewed videos and topping the channel's "trending" charts in many countries. Within four days, it had over 100 million views and became the seventh-fastest-growing music-related video of all time, and also became the most-watched Super Bowl halftime performance of all time on YouTube, overtaking the Super Bowl 50 halftime show, which had 82 million views at the time it was overtaken.[68] Shakira was Google's most searched artist in the US in 2020.[71] On June 23, 2021, the posted video reached 210 million views, becoming the only NFL Super Bowl in history to reach this milestone.
Legacy[edit]
In 2021, TicketSource revealed that the 2020 Super Bowl halftime show starring Shakira and Jennifer Lopez is the world's most popular halftime show in history. Similarly, it is considered as the most popular female performance in history. The show came second to only Queen's 1985 Live Aid performance as the world's most popular live performance in history.[72] The halftime show is also the most viewed Super Bowl halftime show on YouTube with 303 million views as of February 2024.[73] Peaking with 12.1 million viewers, it is also the most viewed halftime in Canada in history, almost one-third of the country's population.[74]
Documentary[edit]
A documentary film based on the show titled Jennifer Lopez: Halftime was directed by Amanda Micheli. It premiered on the 2022 Tribeca Film Festival on June 8 and was released on Netflix on June 14, 2022.[75][76]