The 1989 World Tour
The 1989 World Tour was the fourth concert tour by the American singer-songwriter Taylor Swift, who embarked on it to support of her fifth studio album, 1989 (2014). Swift announced the tour's first dates in North America, Europe, Japan, and Oceania in November and December 2014. She announced additional dates for Singapore and China in June 2015, and a final announcement of the third show in Melbourne was made the following month.
The tour took seven months to plan and three months to rehearse. As with her previous tours, Swift was highly involved in the 1989 World Tour's planning and stage design. She aimed to create an intimate experience for concertgoers, which she found challenging for shows held in stadiums. Most songs on the set list were from 1989; additional songs from Swift's older albums were re-interpreted with a more synth-oriented production to align with 1989's soundscape. Each night of the tour, she performed one "surprise song" from her back catalog. The tour began on May 5, 2015, in Tokyo, Japan, and concluded on December 12, 2015, in Melbourne, Australia, spanning 85 shows. For many of the shows, Swift invited special guests onstage with her, including musicians, actors, athletes, and models, whom the media called her "squad".
The world's highest-grossing tour of 2015, the 1989 World Tour sold over 2.278 million tickets and grossed over $250.7 million. It was acclaimed by critics, who praised Swift's stage presence and connection with the audience. Meanwhile, her appearances with an array of special guests attracted commentary regarding her new image as a pop star—having previously been known as a country singer-songwriter—and the sense of authenticity that she had maintained. On December 20, 2015, Swift released the concert film The 1989 World Tour Live in partnership with Apple Music. Filmed at the November 28, 2015 show at ANZ Stadium in Sydney, Australia, the film features additional behind-the-scenes footage of special guests from other shows throughout North America and Europe.
Background and development[edit]
Taylor Swift released her fifth studio album 1989 on October 27, 2014. The synth-pop album was her first to be marketed as pop music, departing from her image as a country artist.[2] It was a commercial success, selling over one million copies within its first week of release in the United States.[3] On November 3, 2014, via her Twitter account, Swift announced the first details of her world tour in support of 1989.[4] Australian singer Vance Joy was announced as an opening act, and the ticket sale for the North American leg was confirmed for November 14.[4]
In a November 2014 interview with Time magazine, Swift said that the set list would primarily consist of songs from 1989. She included new versions of songs from her older catalog to maintain the cohesive, synth-heavy production of 1989 while also keeping the "live feel" of her performances.[5] Swift, as always, was heavily involved in the tour's planning and production design. She acknowledged the challenge of playing in stadiums, expressing her goal for "those people in the very top row [to] feel like they got an intimate, personal experience".[5] In an interview with KIIS-FM in December 2014, she revealed that she knew what the stage would look like, as well as knowing that "all the fans seem to be saying that they really don't want any song [from 1989] left off the setlist".[6]
Swift first announced the North American and European dates in November 2014. The tour was set to kick off in Bossier City, Louisiana on May 20, 2015, and conclude in Tampa, Florida on October 31, 2015. Additional shows were added across the U.S., Canada, England, Scotland, Germany, and the Netherlands.[7] One month after announcing the first dates, Swift added further shows in Japan, and Australia. The opening show of the tour would be in Japan in May 2015, and the shows in Australia would take place in November and December 2015.[8] In June 2015, Swift announced more shows in China and Singapore in November 2015.[9] The following month, Swift announced a third show in Melbourne, Australia, which would serve as the closing show of the 1989 World Tour on December 12, 2015.[10] Opening acts were Vance Joy, Shawn Mendes,[11] Haim,[12] and James Bay.[13]
The tour required seven months of planning and three months of music rehearsals, including four weeks of stage rehearsals and 10 days of two-a-day dress rehearsals.[14] Swift traveled for the tour with 26 semi-trailer trucks and 11 buses carrying 146 people from city to city. Additionally, about 125 to 150 people were hired in each city to help with the load-in and stage setup, which took between six and eight hours for arenas and an additional day in stadiums.[14] Swift chose two designs for the trucks' vinyl wrap, with 13 trucks per design.[14] Concertgoers were given light-up bracelets that were programmed to change color throughout the show, a practice that was later implemented in Swift's Reputation Stadium Tour (2018) and the Eras Tour (2023).[15][16]