The Who Sell Out
The Who Sell Out is the third studio album by the English rock band the Who. It was released on 15 December 1967 by Track Records in the UK and Decca Records in the US. A concept album, The Who Sell Out is structured as a collection of unrelated songs interspersed with fake commercials and public service announcements, including the second track "Heinz Baked Beans".[3] The album purports to be a broadcast by pirate radio station Radio London. The reference to "selling out" was an intended irony, as the Who had been making real commercials during that period of their career, some of which are included as bonus tracks on the remastered CD.
The Who Sell Out
15 December 1967
May–November 1967
- IBC, Pye, De Lane Lea Studios and CBS, London
- Talentmasters and Mirasound, New York City
- Bradley's Barn, Nashville
- Gold Star, Los Angeles[1]
38:46
The album was primarily written by guitarist Pete Townshend, though three tracks were penned by bassist John Entwistle and one by Thunderclap Newman vocalist Speedy Keen, who also sings. Townshend and Entwistle are joined by vocalist Roger Daltrey and drummer Keith Moon, and organist Al Kooper makes a guest appearance on two tracks. The album was produced by the band's manager Kit Lambert.
The album's release was reportedly followed by lawsuits due to the mention of real-world commercial interests in the faux commercials and on the album covers, and by the makers of the real jingles (Radio London jingles), who claimed the Who used them without permission (the jingles were produced by PAMS Productions of Dallas, Texas, which created thousands of Station identification jingles in the 1960s and 1970s). The deodorant company Odorono took offence that Chris Stamp made a request for endorsement dollars.[4] "I Can See for Miles" was released as a single and peaked at number 10 in the UK and number 9 in the US, becoming the band's highest-charting single and only Top 10 hit in the latter region.
The Who Sell Out has received widespread acclaim from critics, some of whom viewed it as the Who's best record. It has also frequently been featured on all-time lists of the best albums, including Rolling Stone magazine's "The 500 Greatest Albums of All Time". However, it was the band's lowest-charting album on the UK Albums Chart, where it peaked at number 13.
Background[edit]
In his book Maximum R & B, Who confidant Richard Barnes claims to have come up with the idea of the band recording commercial jingles after their cover of the Batman theme appeared on the Ready Steady Who EP. Barnes posited the idea to Roger Daltrey, whose similar suggestions to Pete Townshend were allegedly met with derision.[5]
Initially, the band's follow-up to A Quick One was to be titled Who's Lily after their recent single "Pictures of Lily". Early cuts such as a cover of "Summertime Blues", the Coke jingles, and the instrumental "Sodding About", showed the influence of Track Records label-mate Jimi Hendrix on Townshend's guitar playing.
Even before the group had formed, the members of the Who had been profoundly influenced by rock 'n' roll appearing on the radio. The BBC did not broadcast much contemporary music at the time, which was left to stations like Radio Luxembourg and then-pirate radio stations such as Radio Caroline, Radio Scotland and Wonderful Radio London.[6] By the end of 1966, the Who had achieved commercial success owing to the mod movement that made up a significant section of the group's early audience. However, the movement was fading, and the TV show Ready, Steady, Go that had boosted the group to fame had been cancelled.[7] The group started touring the US the following year, and started to achieve success with their live act.[8]
In summer 1967, the group's managers Kit Lambert and Chris Stamp suggested the band could create a concept album based on pirate radio and structure it in the same manner as that, or a typical US AM radio station.[6] As pirate radio had been influential to mods, it was felt particularly appropriate to pay tribute to it.[9] As well as the music, the inter-song announcements and jingles were a key component of radio, so it was decided to include a selection of humorous asides on the album.[10] The Marine, &c., Broadcasting (Offences) Act 1967 came into effect at midnight on 14 August 1967, outlawing all pirate stations (except for Radio Caroline North and South) and strengthening the album's effect as a tribute.[11] The aspect separated the Who from their contemporaries in the developing underground rock scene, both musically and stylistically.[12]
Writing and recording[edit]
The first song to be written specifically for the concept was "Jaguar", paying tribute to the car, which was quickly followed by an instrumental the group had recorded for Coca-Cola.[13] "Armenia City in the Sky" was written by a friend of the band, Speedy Keen.[a] According to music critic Richie Unterberger, The Who Sell Out featured "jubilant" psychedelic pop music that veers between "melodic mod pop and powerful instrumentation",[14] while Edna Gundersen from USA Today said the album's style was power pop.[15]
Having finished touring the US, including an appearance at the Monterey International Pop Festival, the group returned to the UK on 16 September 1967 to start recording. They made progress on the album for the next three weeks; the first song to be completed was the single, "I Can See for Miles", released the following month.[16] By October, the group had also completed "Armenia City in the Sky", "Early Morning Cold Taxi" and "Girl's Eyes".[17] "Heinz Baked Beans", "Odorono" and "Top Gear" had been completed mid-month, along with a series of linking adverts and jingles mostly recorded by Entwistle and Moon.[18] "Tattoo", "Odorono" and "Rael" were completed by 20 October, [19] while most of the remainder of the album was recorded in between live shows at the end of the month.[20] "Sunrise", a solo Townshend piece, was the last to be recorded on 2 November. The album was mixed by Lambert and Damon Lyon-Shaw intermittently throughout November, coming up with a finished master on the 20th.[21]
Packaging[edit]
The cover is divided into panels featuring a photograph by David Montgomery of each of the band members, two on the front and two on the back. On the front is Pete Townshend applying Odorono brand deodorant from an oversized stick, and Roger Daltrey sitting in a bathtub full of Heinz Baked Beans (holding an oversized tin can of the same). Daltrey variously claimed that he had either caught pneumonia, the flu, or "the worst cold that [he had] had in [his] lifetime" after sitting for a prolonged period in the bathtub, as the beans had just come out of the fridge, and were "freezing cold".[22][23] On the back is Keith Moon applying Medac (an acne ointment) from an oversized tube to an oversized pimple, and John Entwistle in a leopard-skin Tarzan suit, squeezing a blonde model in a leopard-skin bikini with one arm and a teddy bear with the other (an ad for the Charles Atlas exercise course mentioned in one of the album's fake commercials).
Original vinyl copies of Sell Out end with an audio oddity that repeats into a locked groove (In response to the Beatles' Sgt. Pepper's Lonely Hearts Club Band). The music in the locked groove is a snippet of what was originally intended to be a vocal jingle for the Who's UK label Track Records.
When the LP was released on Track Records in the UK in 1967 (Track 612 002 Mono & Track 613 002 Stereo), a psychedelic poster illustrated by Adrian George was included inside the first 1000 copies (500 stereo and 500 mono). They came with a sticker on the front cover stating 'Free Psychedelic Poster Inside'. Because of their rarity, first pressings with poster and sticker have sold for more than £600 (about $820). The 20-by-30-inch (50 by 75 cm) poster was reinstated into the vinyl packaging when The Who's back catalogue of studio albums was restored to vinyl in 2012.
Track listing[edit]
Original release[edit]
All songs written by Pete Townshend, except where noted.
Adapted from the liner notes of the 1995 reissue.[50]
The Who
Additional musicians
Personnel