Twitter under Elon Musk
Elon Musk completed his acquisition of Twitter in October 2022; Musk acted as CEO of Twitter until June 2023 when he was succeeded by Linda Yaccarino.[1] Twitter was then rebranded to X in July 2023. Initially during Musk's tenure, Twitter introduced a series of reforms and management changes; the company reinstated a number of previously banned accounts, reduced the workforce by approximately 80%, closed one of Twitter's three data centers, and largely eliminated the content moderation team, replacing it with the crowd-sourced fact-checking system Community Notes.
In November 2022, Twitter then began offering paid verification checkmarks, followed by removing legacy verification. In December, the Twitter Files were released and a number of journalists suspended from the platform. The following year, a variety of further changes were made; API access restrictions, developer agreements updated, transgender hate conduct policies relaxed, new phrases and 'slurs' banned, and news headlines removed from posts. Temporary measures also occurred; media outlets were labeled as "state-affiliated" causing controversy, restrictions to viewing tweets and sending direct messages, as well as links to specific external websites blocked and delayed. One year after Musk's acquisition, active user engagement on the mobile app had declined 16% and the value of the company is estimated to be down between 55% and 65%, below the acquisition price of $44 billion.
After stepping down to CTO, Musk remained the subject of criticism over viral misinformation and disinformation, an increase in hate speech such as anti-LGBT rhetoric, as well as a number of antisemitism controversies. In response to certain claims, X Corp. has served lawsuits against nonprofit organizations Media Matters and the Center for Countering Digital Hate for their analysis. Musk has defended the approach to content moderation as "freedom of speech, not freedom of reach",[2] previously describing the platform as having liberal bias.[3] Musk has described X as a "digital town square", with the vision of becoming an "everything app".[4] Commentators have described it as a "free speech free-for-all",[5] "free-for-all hellscape",[6] and as a right-wing social network.[7][8] The platform has otherwise gained favorable attention from conservatives and Republicans.[9]
Antisemitism controversies[edit]
Leo Frank disinformation[edit]
In August 2023, a community note falsely accusing Jewish lynching victim Leo Frank of raping and murdering a 13-year-old girl repeatedly appeared on tweets by the Anti-Defamation League (ADL) and ADL CEO Jonathan Greenblatt. Neo-Nazi trolls created the note and cited white supremacist websites purporting to substantiate the note's claims. The Times of Israel characterized the note's appearance as part of a pattern of Twitter's features rewarding antisemites.[293]
Anti-ADL tweet campaign[edit]
Later that month, Greenblatt and Twitter CEO Linda Yaccarino had a dialogue about addressing hate speech on the platform. Both parties tweeted about it, sparking a backlash from many right-wing users, who accused the ADL of censorship and bias and launched a "#BanTheADL" hashtag campaign, which trended on the site. In the wake of this, Elon Musk liked a number of anti-ADL tweets, and Twitter users reported seeing a tweet promoted by Twitter's ad platform containing the white supremacist slogan known as the "fourteen words".[294][295][296] Days later, Musk then threatened to sue the organization, stating that the ADL "seems to be responsible for most of our revenue loss", causing the company to lose billions of dollars.[297]