Urban Decay (cosmetics)
Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal.[1]
This article is about the American cosmetics line. For the sociological process affecting cities, see Urban decay.Company type
Current products include lip, eye, complexion and body products.[2] They are best known for their Naked collection, which includes 12 different eye shadow palettes. Its target market is women, although it is not limited to this range, and is also designed to appeal to customers who wish to purchase cruelty-free makeup.[3] Its products are sold at large department stores in the United States, such as Macy's, Sephora, Ulta, Nordstrom, and from the official website,[4][5] as well as in several other countries such as Mexico and Germany.
Ambassadors[edit]
Recent celebrity ambassadors for Urban Decay include Ruby Rose and Nicole Richie.[14] In June 2019, Urban Decay announced its new motto "Pretty Different" and named five global citizens as their brand ambassadors - Ezra Miller, Lizzo, Joey King, Karol G, and CL.[15] A year later they announced three more ambassadors to promote their Naked Ultraviolet palette - Normani, G.E.M and Camila Mendes.[16] In January 2021, the South Korean worldwide idol group, Monsta X was announced as the brand's global ambassadors and the promotions will start in February.[17][18]