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Viceland

Viceland (stylized in all caps), and Vice TV in the United States, are brands used for television channels owned and programmed by Vice Media. Viceland launched on February 29, 2016, with two branded cable channels; the American version (rebranded from H2) is a joint venture majority-owned by A&E Networks (who owns a stake in Vice Media, alongside a separate ownership stake by A&E's co-owner, The Walt Disney Company), while the now defunct Canadian version (rebranded from a Canadian version of former A&E sibling, Bio) operated as a Category A-licensed specialty channel majority-owned by Rogers Media.

For the country-specific entities, see Vice (TV channel), Viceland (Canada), and SBS Viceland.

Operating under the creative direction of film director Spike Jonze, Viceland was a lifestyle-oriented channel that primarily aired documentary and reality series aimed towards millennials, with new original series, along with adaptations of and reruns of existing Vice web series. Some of the network's launch programs were hosted by existing Vice personalities such as Action Bronson and Thomas Morton, as well as notable figures such as Eddie Huang, Elliot Page, and Lance Bangs.


On May 15, 2023, Vice Media formally filed for Chapter 11 bankruptcy, as part of a possible sale to a consortium of lenders including Fortress Investment Group, which will, alongside Soros Fund Management and Monroe Capital, invest $225 million as a credit bid for nearly all of its assets.[1]

Overview[edit]

Precursors[edit]

Vice's first foray into television was VBS.tv, an online video joint venture with Viacom's MTV Networks division (specifically, MTV and Logo TV. As part of the venture, MTV Networks had international television distribution rights for the content produced for VBS.tv, resulting in the creation of television specials that compiled content from the service (in the U.S., these aired on MTV2).[2] Vice later produced a series for MTV, The Vice Guide to Everything.[3] In 2013, Vice premiered a self-titled newsmagazine series for HBO.[4] The following year, HBO's parent company Time Warner expressed interest in acquiring a stake in Vice, and proposed the possibility of Vice taking over its struggling cable news channel HLN, and revamping it as a millennial-focused service drawing from its own content. However, the deal fell through due to concerns regarding editorial control.[5][6][7]


On August 29, 2014, A&E Networks—a joint venture of Hearst Corporation and The Walt Disney Company—acquired a 10% minority stake in Vice Media for $250 million.[8] On October 30, 2014, Vice announced a CDN$100 million joint venture with Canadian media conglomerate Rogers Communications, to build a studio in Toronto's Liberty Village neighborhood for producing original content.[9] Rogers holds the minority 30% stake of the Vice Canada Studio in Toronto.[9] Rogers also announced an intent to launch Vice-branded television and digital properties in Canada in 2015. Rogers CEO Guy Laurence described the proposed studio as "a powerhouse for Canadian digital content focused on 18- to 34-year-olds" which would be "exciting" and "provocative".[10][11] In 2015, Rogers-owned television network City introduced Vice on City—an anthology series featuring short-form content produced by Vice's Canadian outlets and reporters.[12] The Vice company had previously moved from Montreal to New York City due to difficulties in reaching a sufficient scale in Canada at the time. The company believed that Rogers' investment in Vice helped to better achieve these goals.[13]