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Gender role

A gender role, or sex role, is a set of socially accepted behaviors and attitudes deemed appropriate or desirable for individuals based on their sex. Gender roles are usually centered on conceptions of masculinity and femininity, although there are exceptions and variations.

"Sex roles" redirects here. For the journal, see Sex Roles (journal).

The specifics regarding these gendered expectations may vary among cultures, while other characteristics may be common throughout a range of cultures. In addition, gender roles (and perceived gender roles) vary based on a person's race or ethnicity.[1]


Gender roles influence a wide range of human behavior, often including the clothing a person chooses to wear, the profession a person pursues, manner of approach to things, the personal relationships a person enters, and how they behave within those relationships. Although gender roles have evolved and expanded, they traditionally keep women in the "private" sphere, and men in the "public" sphere.[2]


Various groups, most notably feminist movements, have led efforts to change aspects of prevailing gender roles that they believe are oppressive, inaccurate, and sexist.

Major theorists[edit]

Talcott Parsons[edit]

Working in the United States in 1955, Talcott Parsons[32] developed a model of the nuclear family, which at that place and time was the prevalent family structure. The model compared a traditional contemporaneous view of gender roles with a more liberal view. The Parsons model was used to contrast and illustrate extreme positions on gender roles, i.e., gender roles described in the sense of Max Weber's ideal types (an exaggerated and simplified version of a phenomenon, used for analytical purposes) rather than how they appear in reality.[33] Model A described a total separation of male and female roles, while Model B described the complete dissolution of gender roles.[34]

Attitudes Towards Women Scale,

Sex-Role Egalitarian Scale, and

Sex-Role Ideology Scale.

Gender inequality online[edit]

An example of gender stereotypes assumes those of the male gender are more 'tech savvy' and happier working online, however, a study done by Hargittai & Shafer,[209] shows that many women also typically have lower self-perceived abilities when it comes to use of the World Wide Web and online navigation skills. Because this stereotype is so well known many women assume they lack such technical skills when in reality, the gap in technological skill level between men and women is significantly less than many women assume.


In the journal article written by Elizabeth Behm-Morawitz video games have been guilty of using sexualised female characters, who wear revealing clothing with an 'ideal' figure. It has been shown, female gamers can experience lower self-efficacy when playing a game with a sexualized female character. Women have been stereotyped in online games and have shown to be quite sexist in their appearances. It has been shown these kind of character appearances have influenced peoples' beliefs about gender capabilities by assigning certain qualities to the male and female characters in different games.[210]


The concept of gender inequality is often perceived as something that is non-existent within the online community, because of the anonymity possible online. Remote or home-working greatly reduces the volume of information one individual gives another compared to face-to-face encounters,[211] providing fewer opportunities for unequal treatment but it seems real-world notions of power and privilege are being duplicated: people who choose to take up different identities (avatars) in the online world are (still) routinely discriminated against, evident in online gaming where users are able to create their own characters. This freedom allows the user to create characters and identities with a different appearance than their own in reality, essentially allowing them to create a new identity, confirming that regardless of actual gender those who are perceived as female are treated differently.


In contrast to the traditional stereotype that gamers are mostly male, a study in 2014 of U.K. residents showed that 52% of the gaming audience was made up of women. The study counted players of mobile games as part of the gaming audience, but still found that 56% of female gamers had played on a console.[212] However, only 12% of game designers in Britain and 3% of all programmers were women.[213]


Despite the growing number of women who partake in online communities, and the anonymous space provided by the Internet, issues such as gender inequality, the issue has simply been transplanted into the online world.

Politics and gender issues[edit]

Political ideologies[edit]

Modern social conservatives tend to support traditional gender roles. Right wing political parties often oppose women's rights and transgender rights.[214][215] These familialist views are often shaped by the religious fundamentalism, traditional family values, and cultural values of their voter base.[216]


Modern social liberals tend to oppose traditional gender roles, especially for women. Left wing political parties tend to support women's rights and transgender rights. In contrast to social conservatives, their views are more influenced by secularism, feminism, and progressivism.[217]

In political office[edit]

Even though the number of women running for elected office in the United States has increased over the last decades, they still only make up 20% of U.S. senators, 19.4% of U.S. congressional representatives and 24% of statewide executives.[218] Additionally, many of these political campaigns appear to focus on the aggressiveness of the female candidate which is often still perceived as a masculine trait.[219] Therefore, female candidates are running based on gender-opposing stereotypes because that predicts higher likelihood of success than appearing to be a stereotypical woman.


Elections of increasing numbers of women into office serves as a basis for many scholars to claim that voters are not biased towards a candidate's gender. However, it has been shown that female politicians are perceived as only being superior when it comes to handling women's rights and poverty, whereas male politicians are perceived to be better at dealing with crime and foreign affairs.[220] That view lines up with the most common gender stereotypes.


It has also been predicted that gender highly matters only for female candidates that have not been politically established. These predictions apply further to established candidates, stating that gender would not be a defining factor for their campaigns or the focal point of media coverage. This has been refuted by multiple scholars, often based on Hillary Clinton's multiple campaigns for the office of President of the United States.[221][222][223]


Additionally, when voters have little information about a female candidate, they are likely to view her as being a stereotypical woman which they often take as a basis for not electing her because they consider typical male qualities as being crucial for someone holding a political office.[224]

. A short summary of international treaties concerning gender stereotyping.

OHCHR | Gender stereotyping

by the Pew Research Center

Surveys on gender roles

Strategic Communications, Stanford Graduate School of Business. Serves to help develop communication skills.

Gender Communication Barriers and Techniques