Hee Haw
Hee Haw is an American television variety show featuring country music and humor with the fictional rural "Kornfield Kounty" as the backdrop. It aired from 1969 to 1993, and on TNN from 1996 to 1997. Reruns of the series were broadcast on RFD-TV from September 2008 to April 2020, and aired on Circle.
For other uses, see Hee Haw (disambiguation).Hee Haw
- Comedy
- Music
United States
English
26
655
- WLAC-TV (now WTVF), Nashville, Tennessee, U.S. (1969–1982)
- Grand Ole Opry House (Studio A), Nashville, Tennessee, U.S. (1982–1993)
44 minutes
- Yongestreet Productions
- Gaylord Entertainment
- CBS (1969–71)
- First-run syndication
June 15, 1969 –
June 1993
The show was inspired by Rowan & Martin's Laugh-In,[1] but centered on country music, rural rather than pop culture-inspired humor, and with far less topical material. Hosted by country music artists Buck Owens and Roy Clark for most of its run, the show was equally well known for its cornpone humor as for its voluptuous, scantily clad women (the "Hee Haw Honeys") in stereotypical farmer's daughter outfits.
Hee Haw's appeal, however, was not limited to a rural audience. It was successful in all of the major markets, including network-based Los Angeles and New York City, as well as Boston and Chicago. Other niche programs such as The Lawrence Welk Show and Soul Train, which targeted older and black audiences, respectively, also rose to prominence in syndication during the era. Like Laugh-In, the show minimized production costs by taping all of the recurring sketches for a season in batches, setting up the cornfield set one day, the joke fence on another, etc. At its peak, a season's worth of shows were recorded over the course of two separate, week-long shoots, and then assembled in the editing suite. Only musical performances were taped with a live audience, while a laugh track was added to all other segments.
The series was taped for the CBS Television Network at its station affiliate WLAC-TV (now WTVF)[2] in downtown Nashville, Tennessee, and later at Opryland USA in the city's Donelson area.[3] The show was produced by Yongestreet Productions through the mid-1980s; it was later produced by Gaylord Entertainment, which distributed the show in syndication. The show's name, derived from a common English onomatopoeia used to describe a donkey's braying, was coined by show-business talent manager and producer Bernie Brillstein.[1]
The series initially ended its run in June 1993,[4] after 25 seasons. It was soon picked up by TNN for reruns.[5]
Production[edit]
Creation[edit]
Hee Haw's creators, Frank Peppiatt and John Aylesworth, were both Canadian-born writers who had extensive experience in writing for variety shows. Inspired by the enormous prior success of rural sitcoms of the 1960s, especially on CBS, which included the small-town sympathetic The Andy Griffith Show, followed by the country-parodying The Beverly Hillbillies, Petticoat Junction and Green Acres, Peppiatt and Aylesworth sought to create a variety show catering to the same audience—although neither one had a firm grasp on rural comedy.[14]
The producers selected a pair of hosts who represented each side in a divide in country/western music at the time: Buck Owens was a prominent architect of the California-based Bakersfield sound and one of the biggest country hitmakers of the 1960s. Roy Clark, who had worked in Washington, D.C., and Las Vegas, was a stalwart of Nashville's Music Row known for his skill at mixing music and comedy onstage. Both Clark and Owens had been regular guests on The Jimmy Dean Show during Peppiatt and Aylesworth's time writing for that series. Peppiatt and Aylesworth brought on two fellow Canadian writers with more experience in rural humor, Gordie Tapp and Don Harron; Harron would appear in the recurring role of "Charlie Farquharson", the rural anchorman for station KORN. The producers also scored a country comedy expert familiar to rural audiences in Archie Campbell, who co-starred in and wrote many of the jokes and sketches, along with Tapp, George Yanok and comedian Jack Burns (who himself had briefly replaced Don Knotts on The Andy Griffith Show) in the first season.
Stage settings[edit]
A barn interior set was used as the main stage for most of the musical performances from the show's premiere until the debut of the "Hee Haw Honky Tonk" sketch in the early 1980s. Afterwards, the "Hee Haw Honky Tonk" set would serve as the main stage for the remainder of the series' run. Buck Owens then began using the barn interior set for his performances after it was replaced by the "Hee Haw Honky Tonk" set and was named "Buck's Place" (as a nod to one of Owens' hits, "Sam's Place"). Other settings for the musical performances throughout the series' run included a haystack (where the entire cast performed songs), the living room of a Victorian house, the front porch and lawn of the Samuel B. Sternwheeler home, a grist mill (where Roy Clark performed many of his songs in earlier seasons), and a railroad depot, where Buck Owens performed his songs before acquiring "Buck's Place."
Music[edit]
Hee Haw featured a premiere showcase on commercial television throughout its run for country, bluegrass, gospel, and other styles of American traditional music, featuring hundreds of elite musical performances that were paramount to the success, popularity and legacy of the series for a broad audience of Southern, rural and purely music fans alike. Although country music was the primary genre of music featured on the show, guest stars and cast members alike also performed music from other genres, such as rock 'n' roll oldies, big band, and pop standards.
Some of the music-based segments on the show (other than guest stars' performances) included:
Lovullo also has made the claim the show presented "what were, in reality, the first musical videos."[15] Lovullo said his videos were conceptualized by having the show's staff go to nearby rural areas and film animals and farmers, before editing the footage to fit the storyline of a particular song. "The video material was a very workable production item for the show," he wrote. "It provided picture stories for songs. However, some of our guests felt the videos took attention away from their live performances, which they hoped would promote record sales. If they had a hit song, they didn't want to play it under comic barnyard footage." The concept's mixed reaction eventually spelled an end to the "video" concept on Hee Haw.[15] However, several of co-host Owens' songs – including "Tall, Dark Stranger," "Big in Vegas", and "I Wouldn't Live in New York City (If They Gave Me the Whole Dang Town)" – aired on the series and have since aired on Great American Country and CMT as part of their classic country music programming blocks.
Release[edit]
Broadcast[edit]
Hee Haw premiered on CBS on June 15, 1969,[16] as a summer series. The show played to the rural routes of its humor with the producers arranging with the network to have the show segments recorded and edited in Nashville at CBS affiliate WLAC-TV (now WTVF). The network picked it up as a last-minute replacement for The Smothers Brothers Comedy Hour, a popular but controversial variety show that had been canceled amid feuds between the Smothers Brothers and the network censors over the show's topical humor.[17]
Though Hee Haw had solid ratings overall (it sat at No. 16 for the 1970-71 season), it was dropped in July 1971 by CBS as part of the so-called "Rural Purge" that abruptly canceled all of the network's country-themed shows, including those with still-respectable ratings. The success of shows like Hee Haw was the source of a heated dispute in CBS's corporate offices: Vice President of network programming Michael Dann, although he personally disliked the shows, argued in favor of ratings (reflecting audience size), while his subordinate, Fred Silverman, head of daytime programming, held that certain demographics within total television viewership—in which Hee Haw and the others performed poorly—could draw more advertising dollars. Silverman's view won out, Dann was fired, Silverman promoted, and CBS canceled its rural shows in the summer of 1971.
Syndication[edit]
Undaunted, and noting that one instigating factor for the rural purge—the Prime Time Access Rule—had opened up an opportunity for independent syndicated productions, Hee Haw's producers put together a syndication deal for the show, which continued in roughly the same format for the rest of its run. Peppiatt and Aylesworth's company, Yongestreet Productions (named for Yonge Street, a prominent thoroughfare in their home city of Toronto), maintained ownership of the series.
At its peak, Hee Haw often competed in syndication against The Lawrence Welk Show, a long-running ABC program which had likewise been canceled in 1971, in its case in a purge of the networks' older demographic-leaning programs. Like Hee Haw, Lawrence Welk was picked up for syndication in the fall of 1971, in some markets by the same stations. The success of the two shows in syndication, and the network decisions that led to their respective cancellations, were the inspiration for a novelty song, "The Lawrence Welk-Hee Haw Counter-Revolution Polka", performed by Clark; it rose to become a top 10 hit on the Billboard Hot Country Singles chart in the fall of 1972.
Welk and Hee Haw also competed against another music-oriented niche program that moved to syndication in 1971, Soul Train. Originally a local program based in Chicago, the black-oriented program also went on to a very long run in syndication; unlike either program, Soul Train entered the market after achieving success at the local level.
In 1981, Yongestreet was acquired by Gaylord Entertainment (best known for the Grand Ole Opry and its related businesses).[18] Mirroring the long downward trend in the popularity of variety shows in general that had taken place in the 1970s, ratings began to decline for Hee Haw around 1986. That year, Owens departed as host, leaving Clark to continue with a celebrity guest host each week. The ratings decline continued into the early 1990s. In the fall of 1991, in an attempt to win back viewers, attract a younger audience, and keep pace with sweeping changes in the country music industry of the era, the show's format and setting underwent a dramatic overhaul. The changes included a new title (The Hee Haw Show), more pop-oriented country music, and the barnyard-cornfield setting replaced by a city street and shopping mall set. The first of the new episodes aired in January 1992. The changes alienated many of the show's longtime viewers while failing to gain the hoped-for younger viewers, and the ratings continued their decline.
During the summer of 1992, a decision was made to end first-run production, and instead air highlights of the show's earlier years in a revamped program called Hee Haw Silver (as part of celebrating the show's 25th season).[notes 1] Under the new format, Clark hosted a mixture of classic clips and new footage.
Hee Haw Silver episodes also aired a series of retrospective looks at performers who had died since performing in highlighted content, such as David "Stringbean" Akeman, Archie Campbell, Junior Samples, and Kenny Price. According to the show's producer, Sam Lovullo, the ratings showed improvement with these classic reruns; however, the series was finally canceled in June 1993 at the conclusion of its 25th season. Hee Haw continued to pop up in reruns throughout the 1990s and later during the following decade in a series of successful DVD releases from Time Life.
Reruns[edit]
After the show's syndication run ended, reruns aired on The Nashville Network from 1993 until 1995. Upon the cancellation of reruns in 1995, the program resurfaced a year later, for another run of reruns, ultimately concluding in 1997. Its 22 years in TV syndication (1971–93) was, during its latter years, tied with Soul Train with the record for the longest-running American syndicated TV program (Soul Train continued until 2006); Hee Haw has fallen well behind several other American first-run syndicated shows since then.
During the 2006–07 season CMT aired a series of reruns and TV Land also recognized the series with an award presented by k.d. lang; in attendance were Roy Clark, Gunilla Hutton, Barbi Benton, the Hager twins, Linda Thompson, Misty Rowe, and others. It was during this point, roughly between the years of 2004 and 2007, that Time Life began selling selected episodes of the show on DVD. Among the DVD content offered was the 1978 10th anniversary special that had not been seen since its original airing. CMT sporadically aired the series, usually in graveyard slots, and primarily held the rights in order to be able to air the musical performances as part of their music video library (such as during the "Pure Vintage" block on CMT Pure Country).
Reruns of Hee Haw began airing on RFD-TV in September 2008, where it ran for 12 years, anchoring the network's Sunday night lineup, although beginning in January 2014 an episode airs on Saturday afternoon and the same episode is rerun the following Sunday night; those episodes were cut down to comply with the 44-minute minimum. In 2011, the network began re-airing the earliest episodes from 1969 to 1970 on Thursday evenings. That summer, many of the surviving cast members, along with a number of country artists who were guest stars on the show, taped a Country's Family Reunion special, entitled Salute to the Kornfield, which aired on RFD-TV in January 2012. The special is also part of Country's Family Reunion's DVD series. Concurrent with the special was the unveiling of a Hee Haw exhibit, titled Pickin' and Grinnin' , at the Oklahoma History Center in Oklahoma City.
Hee Haw left RFD-TV in 2020 and then aired on the Grand Ole Opry-operated Circle network.[19]
As part of the promotions for its DVD products, Time-Life also compiles and syndicates a half-hour clip show series The Hee Haw Collection.
Other media[edit]
Hee Haw Honeys (spin-off series)[edit]
Hee Haw produced a short-lived spin-off series, Hee Haw Honeys, for the 1978–79 television season. This musical sitcom starred Kathie Lee Johnson (Gifford) along with Hee Haw regulars Misty Rowe, Gailard Sartain, Lulu Roman, and Kenny Price as a family who owned a truck stop restaurant (likely inspired by the "Lulu's Truck Stop" sketch on Hee Haw). Their restaurant included a bandstand, where guest country artists would perform a couple of their hits of the day, sometimes asking the cast to join them.[22] Cast members would also perform songs occasionally; and the Nashville Edition, Hee Haw's backup singing group, frequently appeared on the show, portraying regular patrons of the restaurant. Notable guest stars on Honeys included, but were not limited to: Loretta Lynn, The Oak Ridge Boys, Larry Gatlin, Dave & Sugar, and the Kendalls. Some stations that carried Hee Haw would air an episode of Honeys prior to Hee Haw.
Hee Haw Theater[edit]
The Hee Haw Theater opened in Branson, Missouri in 1981 and operated through 1983. It featured live shows using the cast of the television series, as well as guests and other talent. The format was similar with a country variety show-type family theme.[23]
Comic book adaptations[edit]
Charlton Comics also published humor comics based on Hee Haw.[24] They were drawn by Frank Roberge.[25]