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Make Up For Ever

Make Up For Ever is a French cosmetics brand owned by LVMH.[2] It was created in 1984 by make-up artist Dany Sanz.[3][4]

Company type

Division of holding company (LVMH)

Consumer goods

1984[1]

Dany Sanz

Paris, France

Cosmetics and beauty

LVMH Moët Hennessy • Louis Vuitton S.A.

www.makeupforever.com

History[edit]

Make Up For Ever was founded in 1984 by make-up artist Dany Sanz. It provides cosmetics to many people, including professional make-up artists. LVMH acquired the brand in 1999 to expand its make-up services and developed the services to appeal to its customer base. In 2004, Nicolas Cordier was named CEO and formed a manager/creator team with Sanz. Gabrielle Rodriguez, the current CEO, was appointed in 2019.[5]


In 2002, Make Up For Ever Academy started in Paris, and has since expanded to New York, Shanghai, Hong Kong, Seoul, Singapore, Brussels, Helsinki and Nice.