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Streamline Moderne

Streamline Moderne is an international style of Art Deco architecture and design that emerged in the 1930s. Inspired by aerodynamic design, it emphasized curving forms, long horizontal lines, and sometimes nautical elements. In industrial design, it was used in railroad locomotives, telephones, toasters, buses, appliances, and other devices to give the impression of sleekness and modernity.[1]

Years active

1930s–1940s

International

In France, it was called the style paquebot, or "ocean liner style", and was influenced by the design of the luxury ocean liner SS Normandie, launched in 1932.

Aquatic Park Bathhouse, now part of the Aquatic Park Historic District San Francisco (1936)

Aquatic Park Bathhouse, now part of the Aquatic Park Historic District San Francisco (1936)

Coca-Cola factory, Los Angeles by Robert V. Derrah (1936)

Coca-Cola factory, Los Angeles by Robert V. Derrah (1936)

East Finchley Tube station, London (1937)

East Finchley Tube station, London (1937)

Pan-Pacific Auditorium in Los Angeles, California (1935–1989)

Pan-Pacific Auditorium in Los Angeles, California (1935–1989)

Hotel Shangri-La (1939), Santa Monica, California

Hotel Shangri-La (1939), Santa Monica, California

Greyhound Bus Station, Columbia, South Carolina (1936–1939)

Greyhound Bus Station, Columbia, South Carolina (1936–1939)

The Las Vegas Union Pacific Railroad station (mid-1930s, demolished 1971)

The Las Vegas Union Pacific Railroad station (mid-1930s, demolished 1971)

Streamline Moderne church, First Church of Deliverance, Chicago, Illinois (1939), by Walter T. Bailey. Towers added 1948.

Streamline Moderne church, First Church of Deliverance, Chicago, Illinois (1939), by Walter T. Bailey. Towers added 1948.

Night image, NBC Hollywood Studios (also known as "Radio City Hollywood") at Sunset and Vine (1938)

Night image, NBC Hollywood Studios (also known as "Radio City Hollywood") at Sunset and Vine (1938)

Long Beach, CA

Long Beach, CA

Streamline Moderne appeared most often in buildings related to transportation and movement, such as bus and train stations, airport terminals, roadside cafes, and port buildings.[2] It had characteristics common with modern architecture, including a horizontal orientation, rounded corners, the use of glass brick walls or porthole windows, flat roofs, chrome-plated hardware, and horizontal grooves or lines in the walls. They were frequently white or in subdued pastel colors.


An example of this style is the Aquatic Park Bathhouse in the Aquatic Park Historic District, in San Francisco. Built beginning in 1936 by the Works Progress Administration, it features the distinctive horizontal lines, classic rounded corners railing and windows of the style, resembling the elements of ship. The interior preserves much of the original decoration and detail, including murals by artist and color theoretician Hilaire Hiler. The architects were William Mooser Jr. and William Mooser III. It is now the administrative center of Aquatic Park Historic District.


The Normandie Hotel in San Juan, Puerto Rico, which opened during 1942, is built in the stylized shape of the ocean liner SS Normandie, and displays the ship's original sign. The Sterling Streamliner Diners in New England were diners designed like streamlined trains.


Although Streamline Moderne houses are less common than streamline commercial buildings, residences do exist. The Lydecker House in Los Angeles, built by Howard Lydecker, is an example of Streamline Moderne design in residential architecture. In tract development, elements of the style were sometimes used as a variation in postwar row housing in San Francisco's Sunset District.

Main dining room of the ocean liner S.S. Normandie by Pierre Patout (1935)

Main dining room of the ocean liner S.S. Normandie by Pierre Patout (1935)

Paquebot building at 3 boulevard Victor, 15th arrondissement, Paris by Patout (1935)

Paquebot building at 3 boulevard Victor, 15th arrondissement, Paris by Patout (1935)

Flagey Building (or Maison de la Radio), Ixelles (Brussels), Belgium (1938)

Flagey Building (or Maison de la Radio), Ixelles (Brussels), Belgium (1938)

In France, the style was called Paquebot, meaning ocean liner. The French version was inspired by the launch of the ocean liner Normandie in 1935, which featured an Art Deco dining room with columns of Lalique crystal. Buildings using variants of the style appeared in Belgium and in Paris, notably in a building at 3 boulevard Victor in the 15th arrondissement, by the architect Pierre Patout. He was one of the founders of the Art Deco style. He designed the entrance to the Pavilion of a Collector at the 1925 Exposition of Decorative Arts, the birthplace of the style. He was also the designer of the interiors of three ocean liners, the Ile-de-France (1926), the L'Atlantique (1930), and the Normandie (1935).[3] Patout's building on Avenue Victor lacked the curving lines of the American version of the style, but it had a narrow "bow" at one end, where the site was narrow, long balconies like the decks of a ship, and a row of projections like smokestacks on the roof. Another 1935 Paris apartment building at 1 Avenue Paul Doumer in the 16th arrondissement had a series of terraces modelled after the decks of an ocean liner.[4]


The Flagey Building was built on the Place Flagey in Ixelles (Brussels), Belgium, in 1938, in the paquebot style,[5] and has been nicknamed "Packet Boat"[6] or "paquebot".[7] It was designed by Joseph Diongre, and selected as the winning design in an architectural competition[8] to create a building to house the former headquarters of the Belgian National Institute of Radio Broadcasting (INR/NIR).[9] The building was extensively renovated, and in 2002, it reopened as a cultural centre known as Le Flagey.[8][10]

The Rumpler Tropfenwagen (1921) was designed by Edmund Rumpler, who was initially an aircraft designer

The Rumpler Tropfenwagen (1921) was designed by Edmund Rumpler, who was initially an aircraft designer

The 1931 WIKOV Supersport, Prostějov Moravia was one of the first produced truly aerodynamically designed automobiles.

The 1931 WIKOV Supersport, Prostějov Moravia was one of the first produced truly aerodynamically designed automobiles.

The 1934 Tatra 77 was one of the first serial-produced truly aerodynamically designed automobiles.

The 1934 Tatra 77 was one of the first serial-produced truly aerodynamically designed automobiles.

Stout Scarab (1935) on display at Houston Fine Arts Museum

Stout Scarab (1935) on display at Houston Fine Arts Museum

Bugatti Aérolithe (1936)

Bugatti Aérolithe (1936)

Talbot Teardrop SS 150 (1938)

Talbot Teardrop SS 150 (1938)

1939 Schlörwagen - Subsequent wind tunnel tests yielded a drag coefficient of 0.113

1939 Schlörwagen - Subsequent wind tunnel tests yielded a drag coefficient of 0.113

1939 Dodge 'Job Rated' streamline model truck

1939 Dodge 'Job Rated' streamline model truck

1955 Tatra 603 The last prototype in Kopřivnice Moravia

1955 Tatra 603 The last prototype in Kopřivnice Moravia

The defining event for streamline moderne design in the United States was the 1933–34 Chicago World's Fair, which introduced the style to the general public. The new automobiles adapted the smooth lines of ocean liners and airships, giving the impression of efficiency, dynamism, and speed. The grills and windshields tilted backwards, cars sat lower and wider, and they featured smooth curves and horizontal speed lines. Examples include the 1934 Chrysler Airflow and the 1934 Studebaker Land Cruiser. The cars also featured new materials, including bakelite plastic, formica, Vitrolight opaque glass, stainless steel, and enamel, which gave the appearance of newness and sleekness.[11]


Other later examples include the 1950 Nash Ambassador "Airflyte" sedan with its distinctive low fender lines, as well as Hudson's postwar cars, such as the Commodore,[12] that "were distinctive streamliners—ponderous, massive automobiles with a style all their own".[13]

MV Kalakala, the first streamlined ferry boat (1935)

MV Kalakala, the first streamlined ferry boat (1935)

Hamburg Flyer (1932)

Diesel III, the Netherlands (1934)

Diesel III, the Netherlands (1934)

Mercury locomotive designed by Henry Dreyfuss (1936)

Mercury locomotive designed by Henry Dreyfuss (1936)

Duchess of Hamilton locomotive (1938)

Duchess of Hamilton locomotive (1938)

Chicago PCC car

Chicago PCC car

1936 M 290.0 Slovenská Strela speed train, Czechoslovakia. Slovenská strela was manufactured by Tatra Kopřivnice in Moravia in 1936 for Czechoslovak State Railways.

1936 M 290.0 Slovenská Strela speed train, Czechoslovakia. Slovenská strela was manufactured by Tatra Kopřivnice in Moravia in 1936 for Czechoslovak State Railways.

Streamlining became a widespread design practice for aircraft, railroad locomotives, and ships.

The first bakelite telephone (1931)

The first bakelite telephone (1931)

Philips Art Deco radio set (1931)

Philips Art Deco radio set (1931)

Electrolux Vacuum cleaner (1937)

Electrolux Vacuum cleaner (1937)

Streamlined toaster

Streamlined toaster

Streamlined Bakelite radio (1952)

Streamlined Bakelite radio (1952)

Streamline style can be contrasted with functionalism, which was a leading design style in Europe at the same time. One reason for the simple designs in functionalism was to lower the production costs of the items, making them affordable to the large European working class.[14] Streamlining and functionalism represent two different schools in modernistic industrial design.

1923 . Reconstruction by Erich Mendelsohn and Richard Neutra

Mossehaus, Berlin

1926: Main Terminal, Long Beach, California

Long Beach Airport

1928: , designed by John Knudsen Northrop, a six-passenger, single-engine aircraft used by Amelia Earhart

Lockheed Vega

1928: in Kyiv, Ukraine

Doctor's Building

1928–1930: in Toronto

Canada Permanent Trust Building

1930: , London; foyer designed by Oliver Percy Bernard

Strand Palace Hotel

1930–1934: , designed by B. Flazer of Palmer and Turner

Broadway Mansions, Shanghai

1931: The in Toronto, Ontario, Canada, designed by Jacques Carlu, in the former Eaton's department store

Eaton's Seventh Floor

1931: , rebuilt in Art Deco and Streamline Moderne styles after a major earthquake

Napier, New Zealand

1931–1932: Plärrer Automat, Nuremberg, Bavaria, Germany by later Nazi-collaborate architect

Walter Brugmann

1931–1933: , Hamilton, Ontario, Canada by Alfred T. Fellheimer

Hamilton GO Centre

1931–1944: , Portugal, designed by José Marques da Silva

Serralves House, Porto

1932: , São Paulo, Brazil (demolished 1971)

Edifício Columbus

1932: , London, England, designed by Charles Holden

Arnos Grove Tube Station

1933: Casa della Gioventù del Littorio, , designed by Luigi Moretti

Rome

1933: Ty Kodak building in , France, designed by Olier Mordrel

Quimper

1933: , London

Southgate tube station

1933: in Sherbrooke, Victoria, Australia. Harry Norris architect

Burnham Beeches

1933: Merle Norman Building, See also History of Santa Monica, California

Santa Monica, California

1933: , England

Midland Hotel, Morecambe

1933: , Montevideo, Uruguay

Edificio Lapido

1933–1940: Interior of 's Museum of Science and Industry, designed by Alfred Shaw

Chicago

1934: , the first of Edward G. Budd's streamlined stainless-steel locomotives

Pioneer Zephyr

1934: , the first mass-market streamline automotive design

Tatra 77

1934: , the second mass-market streamline automotive design

Chrysler Airflow

1934: in Santa Monica, California

Hotel Shangri-La

1934: Edifício Nicolau Schiesser, São Paulo, Brazil (demolished 2014)

1935: in Balboa Park, San Diego, California

Ford Building

1935: , England

The De La Warr Pavilion, Bexhill-on-Sea

1935:

Pan-Pacific Auditorium, Los Angeles

1935: , Mexico

Edificio Internacional de Capitalización, Mexico City

1935: , Zeppelin passenger accommodations

The Hindenburg

1935: The interior of on Berkeley Square in Mayfair, London

Lansdowne House

1935: The Hamilton Hydro-Electric System Building, , Canada

Hamilton, Ontario

1935: , the world's first streamlined ferry

MV Kalakala

1935: in Kyiv, Ukraine

Technologist's Building

1935–1938: (known as the Maison de la Radio) on Eugène Flagey Square in Ixelles (Brussels), by Joseph Diongre

Former Belgian National Institute of Radio Broadcasting

1935–1956: High Tower Court, [15]

Hollywood Heights, Los Angeles

1936: , in Helsinki, Finland, functionalist office building and now a cultural and media center

Lasipalatsi

1936: , on Charterhouse Square in London, built by Guy Morgan and Partners

Florin Court

1936: , historic factory in Batavia, Illinois

Campana Factory

1936: Edifício Guarani, São Paulo, Brazil

1936: Nordic Theater,

Marquette, Michigan

1936: , Melbourne

Alkira House

1936: , Manchester, England (closed since 1995)

Longford Cinema

1937: , London

Earls Court Exhibition Centre

1937: , London, facing the Earls Court Exhibition frontage

Earl's Court tube station

1937: in Blytheville, Arkansas

Blytheville Greyhound Bus Station

1937: , residential apartments on Bradfield Road, Hillsborough, Sheffield

Regent Court

1937: , residential apartments at 1360 Montgomery Street in San Francisco

Malloch Building

1937: , in Cambridge, Massachusetts, built by Coolidge, Shepley, Bulfinch & Abbott

B B Chemical Company

1937: Belgium Pavilion, at the Exposition Internationale,

Paris

1937: TAV Studios ( Restaurant), Hollywood

Brenemen's

1937: , UK

Dudley Zoo, Dudley

1937: in Washington, D.C.

Hecht Company Warehouse

1937: Theatre and the Minerva Building, Potts Point, New South Wales, Australia

Minerva (or Metro)

1937: Bather's Building in the , now the San Francisco Maritime National Historical Park Maritime Museum

Aquatic Park Historic District

1937: Barnum Hall (High School auditorium),

Santa Monica, California

1937: (department store) Lansing, Michigan

J.W. Knapp Company Building

1937: , Hong Kong

Wan Chai Market, Wan Chai

1937: River Oaks Shopping Center,

Houston

1937: Building, mix of Art Deco and Streamline Moderne

Toronto Stock Exchange

1937: , in Milwaukee, Wisconsin, by Alexander C. Eschweiler

Pittsburgh Plate Glass Enamel Plant

1937:

Old Greyhound Bus Station (Jackson, Mississippi)

1937: , New York City

Gramercy Theatre

1937: Maritime University in Poland, by Bohdan Damięcki

Gdynia

1938: in San Juan Capistrano, California

Esslinger Building

1938: in Kirkcaldy, United Kingdom

Fife Ice Arena

1938: , Alhambra, California

Mark Keppel High School

1938:

Greyhound Bus Terminal (Evansville, Indiana)

1938: , New York City

20th Century Limited

1938: Jones Dog & Cat Hospital, , by Wurdeman & Beckett (remodel of 1928 original construction)[16]

West Hollywood, California

1938:

Greyhound Bus Depot (Columbia, South Carolina)

1938: , St Leonards, East Sussex, England

Marine Court

1939: , Bartlesville, Oklahoma

Bartlesville High School

1939: in Chicago, Illinois

First Church of Deliverance

1939: , New York City

Marine Air Terminal, LaGuardia Airport

1939:

Road Island Diner, Oakley, Utah

1939: Albion Hotel,

South Beach, Miami Beach, Florida

1939:

New York World's Fair

1939: in Carthage, Missouri

Boots Court Motel

1939: Cardozo Hotel,

Ocean Drive, South Beach, Miami Beach, Florida

1939: , England

Daily Express Building, Manchester

1939: , London, England

East Finchley tube station

1939: , Manchester, England

Appleby Lodge

1939: , Liverpool, England

Philharmonic Hall

1940: Gabel Kuro jukebox designed by

Brooks Stevens

1940: , Michigan

Ann Arbor Bus Depot

1940: , Taft Avenue Manila, Philippines (demolished 2000)

Jai Alai Building

1940: , Los Angeles, California

Hollywood Palladium

1940:

Las Vegas Union Pacific Station, Las Vegas, Nevada

1940: , 200 Camberwell Road Hawthorn East, Melbourne, Australia

Rivoli Cinemas

1940: , Brazil

Pacaembu Stadium, São Paulo

1941: Avalon Hotel,

Ocean Drive, South Beach, Miami Beach, Florida

1942: in Marlborough, Missouri

Coral Court Motel

1942: in San Juan, Puerto Rico

Normandie Hotel

1942: in Dallas, Texas

Mercantile National Bank Building

1942: in Auckland, New Zealand

Musick Memorial Radio Station

1943: Edifício Trussardi in São Paulo, Brazil

1944:

Huntridge Theater, Las Vegas, Nevada

1945: , Gżira, Malta

Muscats Motors

1945: Railway Station, Mozambique

Ressano Garcia

1946: , Los Angeles, California

Gerry Building

1946: Canada Dry Bottling Plant,

Silver Spring, Maryland

1946: , Canada

Broadway Theatre, Saskatoon, Saskatchewan

1949:

Sault Memorial Gardens, Sault Ste. Marie, Ontario

1949: , Victoria, British Columbia, Canada

Beacon Lodge

1951:

Federal Reserve Bank Building, Seattle, Washington

1954: designed by Edouard Lardillier

Poitiers Theater

1955: (former Prudential Life Insurance Building), Jacksonville, Florida, designed by KBJ Architects

Eight Forty One

1957: (Star Ferry Pier, Central), Hong Kong (demolished 2006)

Edinburgh Place Ferry Pier

1957: , Hong Kong

Tsim Sha Tsui Ferry Pier

1965: , Hong Kong

Hung Hom Ferry Pier

1968: , Hong Kong (demolished 2014)

Wan Chai Pier

Chicago's second World's Fair (1933–34)

Century of Progress

Constructivist architecture

(1937 Paris Exposition)

Exposition Internationale des Arts et Techniques dans la Vie Moderne (1937)

Googie architecture

– a Moderne style in the United States completed between 1933 and 1944 as part of relief projects sponsored by the Public Works Administration (PWA) and the Works Progress Administration (WPA)

PWA Moderne

Raygun Gothic

Streamliner

Texier, Simon (2012). Paris- Panorama de l'architecture. Parigramme.  978-2-84096-667-8.

ISBN

Oudin, Bernard (1994). Dictionnaire des Architectes. Seghers.  2-232-10398-6.

ISBN