Google Play Books

Google Play Books was launched in December 2010, with a reseller program letting independent booksellers sell Google ebooks on their websites for a cut of sales. It also launched an affiliate program in June 2011, allowing website owners to earn a commission by referring sales to the then-named Google eBookstore. However, the reseller program ended in April 2012, with Google stating that it had "not gained the traction that we hoped it would" and "not met the needs of many readers or booksellers". The affiliate program closed for new signups in February 2012, with Google announcing that it would scale down the initiative, making it private and invitation-only.


The mobile Android app has seen several significant updates since its introduction, including different reading modes with color contrasts, support for text highlighting and note-taking, a zoomed-out view with easy page sliding in an effort to improve reading experiences for books not read cover-to-cover, a vertical scrolling mode for comic books, a "Night Light" feature that gradually filters blue light to reduce eye strain after sunset, using machine learning imaging technologies to expand speech bubbles in comics, and listening to audiobooks.


As the Play Books store had been noted to hold much pirated content, Google discontinued new sign-ups to its publisher program in 2015. The program was reopened only in 2018 when it incorporated an automated process to decline books found to contain extensive text copied from other books already in the store.

Reception[edit]

In a December 2010 review, Laura Miller of Salon wrote that the public domain titles on the Google eBookstore were of a "lesser quality" than on competing services, writing that some titles "had obviously not been proofed and the scans of the original pages were difficult to read". Despite that, Miller found it interesting that public domain titles had functionality to view them either as a "scanned version - with the original type, page numbering and even library stamps and marginalia, basically photographs of the printed pages" and also as "searchable "flowing text," rendered by optical character recognition". Miller also wrote that the eBookstore was not easy to search, "an irony considering that the Google empire was built on search". She criticized the user interface for being "poor" and seemingly "devised by people who know next to nothing about the book trade". She praised Google's decision to incorporate reader reviews from Goodreads, writing that it "helps, as these are often more thoughtful than the average Amazon reader review", though again criticizing the "related books" section for bad suggestions. She also praised that Google had formed partnerships with independent bookstores, writing that it is "a great way to support neighborhood bookstores and it also allows Google eBookstore customers to partake of the expertise of people whose life's work is connecting readers with the right books."^[72]


In a May 2014 review, Riley Dennis of MakeUseOf wrote that "Google Play has been expanding its reach to all forms of media recently, and Play Books is one section that has noticeably improved and is now a genuine contender to the eReading competition". Dennis praised the ability to upload personal ebooks in addition to buying them, writing that it makes Play Books "a great universal eReader". Furthermore, he complimented the mobile Android app, writing that "Play Books is a delight to read on, from the refreshingly simple interface to the customizable and smooth reading experience", and that the page-turning animation was "delightful", "realistic" and "smooth". While writing about different forms of customization options available, he noted that "the margins can't be changed", and also criticized the website interface for lacking several features that were present in the mobile app. Dennis concluded his review by writing: "Play Books is a solid eReading app, but it still has room for growth."^[40]