Mass media
Mass media includes the diverse arrays of media that reach a large audience via mass communication.
"Mass Media" redirects here. For the video game company, see Mass Media (company).
Broadcast media transmits information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprises such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.[1] Print media transmits information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.[2] Event organising and public speaking can also be considered forms of mass media.[3]
The organisations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media.[4][5]
Mass media encompasses much more than just news, although it is sometimes misunderstood in this way. It can be used for various purposes:
Professions involving mass media[edit]
Journalism[edit]
Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events, trends, issues and people. Those who practice journalism are known as journalists.
News-oriented journalism is sometimes described as the "first rough draft of history" (attributed to Phil Graham), because journalists often record important events, producing news articles on short deadlines. While under pressure to be first with their stories, news media organisations usually edit and proofread their reports prior to publication, adhering to each organisation's standards of accuracy, quality and style. Many news organisation claim proud traditions of holding government officials and institutions accountable to the public, while media critics have raised questions about holding the press itself accountable to the standards of professional journalism.
Public relations[edit]
Public relations is the art and science of managing communication between an organisation and its key publics to build, manage and sustain its positive image. Examples include:
This article incorporates text from a free content work. Licensed under CC BY SA 3.0 IGO (license statement/permission). Text taken from World Trends in Freedom of Expression and Media Development Global Report 2017/2018, 202, UNESCO.
